Trademark Law

Law firm sued over claimed use of competitor's name as Google AdWords

A Florida law firm has sued a competing personal injury shop over its alleged use of the plaintiff firm’s name as Google Adwords to drive search-engine traffic.

Filed in Miami, the federal lawsuit brought by high-profile plaintiffs firm Steinger, Iscoe & Greene against attorney Paul K. Schrier asserts claims for unfair competition, trademark infringement and violation of the Anti-Cybersquating Consumer Protection Act, the Daily Business Review reports.

“This lawsuit is a warning to all law firms in the state of Florida that they need to cease infringing on the Steinger, Iscoe & Greene trademark to line their pockets with money,” said Michael J. Pike of Pike & Lustig, who filed suit on behalf of Steinger, Iscoe & Greene.

Schrier, whose website is known as, declined to comment on pending litigation. However, the article says he stopped using the Steinger firm’s name as Google AdWords after receiving a cease-and-desist letter.

Related coverage: “Partner Proclaims Victory Despite Dismissal of Law Firm’s Google Adwords Suit” “Appeals Court Asks Top Wis. Court to Decide If Rival Law Firm Can Use Keyword-Driven Web Ads” “Law firm’s hijacked keywords not a privacy violation, appeals court says”

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