Law Firm Marketing

Law firm uses rapper Master P and his 'trademark grunt' to brand its advertising

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A well-known rap artist isn’t just narrating video advertising for a Kentucky personal injury law firm.

Winton & Hiestand is also branding its services with what Above the Law describes as Master P’s “trademark grunt.”

Spelled UGHH! on law firm billboards, which feature the heading “HURT? MAKE EM SAY UGHH!,” the unique Master P sound can also be heard about 18 seconds into a video promoting the Louisville firm.

“For all your attorney matters, you know who to call,” the rapper says at the conclusion of his appearance in the commercial. “The Winton & Hiestand law group. Ughhhhhhhh!”

Master P is prominently featured on Facebook and Twitter pages for the law firm.

Complex.com, MTV News and Mountain Preps (scroll down) have stories.

See the ad below:


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