Lawyer's Suit Against Google Transferred
Posted Apr 05, 2007 06:53 pm CDT
Feldman bought the right for his law firm’s ads to appear next to search results when Google users searched for terms such as “Vioxx,” “Bextra,” and “Celebrex,” according to the court’s opinion.
Feldman claims he is a victim of click fraud – when competitors or pranksters, without any interest in his services, click repeatedly on his ad, driving up his advertising cost – and he blames Google for not warning him about the practice. But the click wrap agreement required all disputes to be decided in Santa Clara County, and it controls, the court found.