Posted Oct 26, 2012 11:15 am CDT
When Norfolk, Va., lawyer Steven Mirman first started making barbecue sauce, he had no plans to sell his new concoction.
Instead, he was on a quest to make a middle-ground barbecue sauce that wasn’t too liquid and wasn’t too thick, HamptonRoads.com reports. His friends urged him to take his new blend to market, and the result is his custom-made Old Coots “Carolina Red” BBQ Sauce.
“Along the way,” the story says, “Mirman learned that the journey from stove top to shelf is miles long.” He had to get a business license, find a certified kitchen and bottler, get the sauce tested for nutrition and shelf stability, and create a marketing plan.
Mirman tells HamptonRoads.com he has produced about 150 cases of the sauce and “given away more than I’ve sold.” The headline on the story notes that Mirman has kept his day job.