Legal Marketing

Lawyers Who Want Better Visibility on Avvo Can Pay for It

Lawyers who want to beef up their Avvo listings and learn more about their online visitors should be prepared to pay for the privilege.

Avvo is offering a new premium service called Avvo Pro that costs $49.95 a month, although the first month is free, according to Robert Ambrogi’s LawSites. Avvo Pro has three features, according to the story:

• Subscribers can add a custom field to their profiles in which they can add a tag line or describe their practices. They can also feature two client testimonials from the ones that have been submitted. And they can integrate their blog and Twitter feeds.

• Subscribers who offer comments or appear elsewhere on the Avvo site will be designated with a “pro” badge.

• Subscribers will get more detailed information about their online Avvo visitors.

On Monday, lawyers and other professionals who use both LinkedIn and Twitter became able to make their tweets to appear as LinkedIn updates and vice versa, Reuters reported. LinkedIn also gives users the option to install a Twitter widget on their profiles and display their most recent tweets, Ian Paul writes in a “Do’s and Don’ts” article for PC World. But Paul advises against this.

“Sharing an update about your recent promotion on LinkedIn via Twitter is a great idea, but all those drunken tweets you send out on Saturdays won’t look so hot on your professional profile,” Paul wrote.

Related coverage: “Want to Update Your Avvo Listing? If So, Start Policing Client Comments, Opinion Says”

Updated at 2:51 p.m. to include Reuters and PC World coverage.

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