Business of Law

LegalZoom Sues Rocket Lawyer over Its Use of the Word 'Free'


Online legal document company LegalZoom has filed a suit that claims competitor Rocket Lawyer is misusing the word “free” in its advertising and marketing materials.

The suit claims Rocket Lawyer promotes some of its services as “free” despite the possibility of a filing fee or the need for a paid subscription, report the Wall Street Journal Law Blog, the San Francisco Chronicle, TechCrunch and a press release.

The suit also claims Rocket Lawyer registered Internet domain names that are “confusingly similar” to LegalZoom’s trademarks. An example is www.legalzoomgadget.com.

The suit, filed in federal court in California, alleges false and misleading advertising, trademark infringement and unfair competition.

Charley Moore, Rocket Lawyer’s founder and executive chairman, told the Law Blog he thinks the claims are “completely frivolous.”

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