Martindale Gets Online Makeover
Like any business that is built on print advertising, LexisNexis’ Martindale-Hubbell has seen the Internet take a bite out of its business. The venerable catalog of lawyers has been online for a long time now, but the company says it’s now halfway through a two-year, multimillion-dollar project to transform Martindale.com.
“We’re the 800-pound gorilla, but we have to admit we’ve missed the tech curve,” says Ralph Calistri, CEO of Martindale-Hubbell. “Blogging, social networking and other technology has become important to our customers, but we have yet to offer up everything our customers want.”
Martindale is known primarily as a resource for lawyers and general counsel to find other attorneys to work with. The company wants to keep that core audience but to become more relevant to Web-savvy corporate consumers of legal services. That means more content, more interactive tools—social networking, blogs, RSS feeds—and new pricing plans.
Read more “Martindale Morphs” in the July ABA Journal online.
