Megafirm Rolls Out Revised Practice Plan
Eager to cement client bonds and bring in new business during an economic downturn that has hurt its traditional banking clientele, a London-based megafirm is following a strategy from the banking industry playbook as it implements a revised practice approach.
Clifford Chance is putting more emphasis on an array of interdisciplinary industry-focused practice groups that will help the firm match experts in both relevant industries and client companies with the legal work that needs to be done, reports Legal Week.
“We’ve had sector groups for many years, some more active and wide-ranging than others,” an unidentified CC spokesperson told the legal publication. “But now we’re putting in place clear expectations and accountability for the sector leaders and aligning teams of partners and business development across the firm to support them. This is more comprehensive than in the past and more structured.”
Additional coverage:
The Lawyer: “CC to energise practice areas with sector focus bid”
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