Legal Marketing
Reluctant to Network? Try These Tips and ‘Starter Questions’
Posted Aug 18, 2009 8:00 AM CST
By Debra Cassens Weiss
Lawyers who are reluctant to network often voice fears that they don’t know how to make conversation, or that the conversations they join are shallow and boring.
Lawyer coach Debra Bruce says lawyers will find it easier to break the ice if they come equipped with starter questions to get the conversation rolling. Writing in the Legal Intelligencer, she lists several examples, including:
• How is the economy affecting you or your business?
• If you were the president, how would you fix ___? (Fill in the blank yourself).
• What kind of summer vacations did you enjoy as a kid?
• How is your workplace handling generational differences?
Lawyers don’t need a snappy comeback or brilliant insights during these conversations. But it is important to listen and ask follow-up questions. Afterward, lawyers can send articles to the people they meet on the subject of their conversations.
Bruce offers other tips. One of them: Go to networking events with the goal of helping other people, even if it’s pointing them to the restroom or suggesting an online resource. Another tip: Networking is about building relationships, so lawyers will need to make repeat appearances.

Comments
Esq.
Aug 18, 2009 8:44 AM CST
I can’t believe the author is recommending that someone ask a total stranger how they would fix something as president. Unless you’re networking at a political event, you should NEVER talk politics.
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baal
Aug 18, 2009 10:30 AM CST
If someone asks me how I sent my summer vacation as a kid, should I tell him or her about our pilgrimages to snake worshiping revivals? Great topic starter
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Jason Dial
Aug 21, 2009 1:25 AM CST
This article is dumb.
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Anon
Aug 21, 2009 4:28 AM CST
Obviously Ms. Bruce isn’t actually in practice or looking for a law job. Agree with Esq. re: politics. Also, I’ve found that attorneys have been very evasive and uncomfortable discussing the current economy and its impact on business. No one wants to own up to their financial hardships, layoffs, etc. And that bit about summer camp—how weird! I would think someone a freak for asking me that. And the final question about generational differences sounds a bit accusatory—as if the other person’s firm has engaged in discrimination—in the very least, it sounds like you’re accusing them of being old.
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DJ
Aug 21, 2009 5:50 AM CST
I had to look at my calendar to make sure it’s not April Fool’s Day. These are supposed to be great questions to pose to someone you’ve just met at a networking event? Give me a break. Asking about charged issues like politics or how the economy’s affecting you is just plain dumb - I couldn’t agree more with the other commenters.
Here’s a better list of questions:
http://topten.org/public/AA/AA443.html
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Russell
Aug 21, 2009 6:22 AM CST
Safest start is always: Where did you attend law school, then segway into university sports teams, and then to children.
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Rex
Aug 21, 2009 6:45 AM CST
So, do you like movies about gladiators? Ever been inside a Turkish prison? Ever seen a grown man naked?
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tim
Aug 21, 2009 7:09 AM CST
talk about favorite beer and wine - always a good conversation
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InDaHouze
Aug 21, 2009 7:11 AM CST
Rex—thanks for the Friday morning laugh. I agree these questions are ridiculous.
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Grr
Aug 21, 2009 7:19 AM CST
Agreed - this article is aweful!
How about this to break the ice: You look like someone I used to sleep with. Or, Didn’t I kill you in a past life? Or, What’s that smell? Oh, it’s you. Did you step in something? No? Wow.
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Houston Lawyer
Aug 21, 2009 7:19 AM CST
Russell - that’s a bit old fashioned. What if someone couldn’t care less about university sports teams. I went to a small liberal arts college and didn’t care about my law school sports teams, so I have no interest in discussing college sports and that would be a complete conversation stopper. Also, some people actually do not have children. So, where do you go from there?
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T
Aug 21, 2009 7:23 AM CST
The more I read ABA articles, the less I want to read ABA articles…
Trying to remember why I subscribe.
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Q
Aug 21, 2009 7:33 AM CST
Houston, the concept is general ice-breaking, where both parties WANT to talk to each other, but can’t get a conversation going. If you actually had a whole lot in common, you wouldn’t need to break the ice! 75% of it is feigning interest in something.
If that fails, a discussion about a lack of interest in college sports serves the same purpose. E.g.; I don’t have kids, but I’ve learned the 5 or 6 questions you can ask an attorney-parent that gets the conversation going.
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YeeeeeeeeeeeeeeeeeeeeehAW!
Aug 21, 2009 7:42 AM CST
I have no problems with these questions, as a networking event is nothing more than a circle-jerk for the middle aged so it doesn’t matter what you do.
WTF is a “lawyer coach”? You are neither a lawyer, nor a coach (where’s your whistle, coach? Can’t be a coach without a whistle…)
The demise of these made up occupations like “lifestyle coach” and “lawyer coach” will be the one good thing that comes of the fall of civilization due to Peak Oil, 2012 Mayan calendar end of the world prediction, or an EMP attack.
Yes, we’ll all be dead or cannibals, but at least there won’t be anymore lawyer-coaches.
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JB
Aug 21, 2009 8:06 AM CST
Actually, YeeeeeehAW!, a networking event in the appropriate niche you are trying to penetrate is one of the best ways to make contact on an informal basis with the people you are trying to make your new clients.
I am not a fan of these questions as they are too contrived and easily seen as such.
Further, I don’t know what a “lawyer coach” is, but as a Marketing & Rainmaking Professional, I teach my client how to get new clients; I also coach my clients - I follow up with them to make sure that they are achieving what they want to accomplish; steer them in the right directioni if they are not.
And yes, I am an attorney.
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KR
Aug 21, 2009 8:21 AM CST
I’m not sure I would have much to say in response to these questions - and I don’t expect others would either - but then I don’t really see how interviewing people as a questioner is the best way to connect, either.
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RRV
Aug 21, 2009 8:45 AM CST
Well, #2 started me off. I was laughing so hard that people at the office were asking me if I am okay. And it just got funnier and funnier. Didn’t need my coffee this morning. Little did I know when I started law school that reading ABA blogs would make me pee in my pants. And that definitely wouldn’t help me network. So cut it out!
I am not a coach or anything remotely resembling a coach—or a player—but I have learned two things. One is to approach networking as an opportunity to help other people—which means that you have to find out what they need. Then assess whether you have what they need. Second, people like to talk about THEMSELVES. We are a self-centered bunch; we have to be, I guess.
I met a young lawyer who, when we were all seated at a lunch table, suggested that we play a game. First, we had to go around and say our name and where we were from. Then we had to tell everyone what our ideal job would be. Then say what would we most want to do (I said fly a fighter jet). And why. And that got us going. While it was great to talk about myself (and I am a pretty interesting person), what hit me just now is that I remember her name and what firm she was with. And this was years ago. And isn’t that the point?
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Casey
Aug 21, 2009 8:58 AM CST
Worst list ever
I did appreciate your link, DJ. Way more helpful than this “article”
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new associate
Aug 21, 2009 8:58 AM CST
Wow, so it looks like the only person more socially inept than most lawyers is the “lawyer coach.”
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sam
Aug 21, 2009 9:04 AM CST
Comment removed by moderator.
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Larisa K
Aug 21, 2009 9:17 AM CST
I got a problem with the whole cookie-cutter mentality the author espouses. There is no such thing as a universally appropriate ice-breaker question. All of the ones on the list might work or might result in a disaster depending on who you’re talking to. Networkers should use their brains a little. You have to learn to analyze your environment, take cues from people around you, and ask questions that are tailored to the specific individual instead of looking for one size fits all approach. If you’re at a Democratic Party fundraiser, sure, bring up politics, but if you are at a dinner celebrating young attorneys from disadvantaged backgrounds, asking whether they went to the Hamptons in the summer with their parents is a sure way to alienate people.
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Esq.
Aug 21, 2009 9:36 AM CST
I’ll make a suggestion. The best way to start a conversation at a networking event is to talk about something related to the event:
- Do you work for (the host) firm?
- What brings you to this event?
- I’ve never been here before. The view out the windows is spectacular!
- I thought it was interesting what the speaker said about ____ .
- These quesadillas are decilious!
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robert
Aug 21, 2009 9:54 AM CST
The idea of networking is to make business contacts. Three of these four questions are useless. I don’t want contacts whose businesses are suffering from the economy, I want contacts that are doing business. I don’t care what the person would do as president, unless I’m looking to help with the campaign. I don’t care about his childhood experiences, unless I’m a shrink looking for a new client, or possibly a travel agent wanting to sign him up for a nostalgic trip in the future. As a lawyer, I might care about their generational difficulties, if I handle age discrimination suits.
It’s networking. I want to know how I join THEIR network, meaning how do I know their prospects when I meet them so I can recommend their business, and hey, MAYBE they’ll do the same for me, y’ reckon?
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Art
Aug 21, 2009 10:01 AM CST
Why would I be interested in generic elevator conversation proposed by some “marketing” person who is not an attorney and has never actually had to develop clients as an attorney? A hundred years ago, these people would have been riding on horse drawn wagons selling potions and elixirs.
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Lisa
Aug 21, 2009 10:22 AM CST
Show genuine interest in the other person. I see many attorneys making the mistake of trying too hard to generate business from a networking function. Marketing statistics show that it takes approx 6-7 contacts with the same person to build a relationship and possibly generate business. Going to an event is just one contact opportunity. You have to find ways to keep in touch with people you meet over a much longer period of time. Knowing what interests them, and trying to genuinely help them by sending them articles, referrals, etc. does work. It is important to remember that they likely don’t need your legal advice right this minute, but they may in the future, so you want to be in the back of their mind over a period of time until something does come up. Practice patience and have confidence in yourself.
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tim
Aug 21, 2009 11:32 AM CST
The view out the windows is spectacular!
If some guy says that to me an event, I am checking my masculinity.
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Jeff
Aug 21, 2009 11:45 AM CST
At my next networking event, I’m going to start off by mentioning this article and the author’s absurd suggested questions—it will be sure to break the ice and get some laughs. I think the author inadvertently did provide some good ammunition for networking. By the way, I do not like movies about gladiators, have never been inside a Turkish prison, nor have I seen another grown man naked. Thanks for the laugh, Rex.
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Anne
Aug 21, 2009 12:10 PM CST
These suggestions are hilarious! Next networking-type event I’m at, I will be snickering to myself just thinking about this thread. Then someone will approach me and say, “Hey, what’s so funny?” Then, the networking will begin!
OTOH they might just as easily think I’ve been too near & dear to the bar/punchbowl and avoid me at all costs.
I’ll let you all know how this works out for me.
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Greg
Aug 21, 2009 1:11 PM CST
I hope Ms. Bruce did not hope this article would be a great advertisement for her services. Those are the worst networking icebreakers I’ve ever seen. I would definitely advise any younger associates NOT to use any of those questions to start a conversation. Ask a question that you really want to know the answer to.
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sofa spud
Aug 21, 2009 2:37 PM CST
we lawyers are meaner than junkyard dogs and oh so-o-o jaded!
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Anonymous
Aug 21, 2009 7:26 PM CST
Tim, asking about alcohol could be a problem if the lawyer you’re talking to doesn’t drink. I happen to fall in that category & talking about my alcoholic father tends to put a damper on the festivities (though I mention that drinking will make me more quiet & if you see me doing it, it means I’m miserable + trying to hold back).
I don’t like any of these “suggested questions” & can’t see myself asking them. I’ve usually just talked to those approaching me & stuck to asking about what practice area one works in, their aspirations and so forth. My area’s unusual & lots of people like hearing about it so I’ve tried sticking to events where entertainment lawyers will be present; then I ask for insights/advice/etc. I also have the advantage of approaching everyone as an equal since I don’t have to impress anyone. At least I do get the opportunity to invite people to screenings & let them see our website.
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AKC
Aug 21, 2009 7:34 PM CST
Who you network with makes all the difference in whether you’re wasting your time or building contacts and business friends. Good organization to network in: www.financialpro.org
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B. McLeod
Aug 21, 2009 9:59 PM CST
The “lawyer coach” is constituted by throwing some fairy dust on a ‘79 Gremlin, but it reverts to its true form at midnight.
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Pamela Ledford
Aug 22, 2009 9:40 AM CST
Please refer to Debra Bruce’s entire article in the Legal Intelligencer and ignore what Ms. Weiss thought were great tips to consider in networking. Obviously, she picked out the worst tips that Ms. Bruce suggested in a fairly good article directed to shy persons and introverted attorneys.
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Stacey Langenbahn
Aug 24, 2009 8:49 AM CST
Ms. Bruce is my lawyer coach and I hold her in the highest regard. After 15 years of practice in law firms, I hung out my own shingle four years ago. Had it not been for Ms. Bruce’s excellent support, guidance, and personal and business coaching, I would not have survived. Nor would I have found the courage to follow my passion and to craft an innovative style of mediation that will carry me through the next twenty years of my legal service. Ms. Bruce is a gifted and experienced lawyer, well regarded by the Bar in Texas. She works tirelessly to better our profession and it is truly unfortunate that her peers have chosen to judge and ridicule her based on an obviously incomplete article. Lesson learned for all: there is a danger in jumping to conclusions about a person’s qualifications, credentials, and aptitude without having full information.
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Esq.
Aug 24, 2009 10:08 AM CST
@ #35: That’s why we should be well-advised to always demand to review articles in which we are quoted prior to their publication.
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R
Aug 24, 2009 10:28 AM CST
Best suggestion so far is #28: “Next networking-type event I’m at, I will be snickering to myself just thinking about this thread. Then someone will approach me and say, “Hey, what’s so funny?” Then, the networking will begin!”
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Debra L. Bruce
Aug 26, 2009 2:03 AM CST
Thanks to all of you who took the time to comment and for providing a little humor. Your creativity and out-of-the-box thinking can serve you well in networking. Thanks especially to #35 for her kind words.
Unfortunately, it might not have been clear in Ms. Weiss’ blog above that it contained a link to the full article, which might have made more sense to you. The point is to design questions YOU are comfortable asking that will stimulate more interesting and memorable conversations, and then listen with curiosity, not engage in argument. #21 is right, there are no magic formula questions. #17 illustrated that conversations in which you get interested (not feign interest) in what the other person thinks, make you memorable. #25 gets the real point. Have genuine interest in others and aim to be helpful. Go to build relationships, instead of to “find business.” Your focus makes the difference. That’s what I found in my 18 years of law practice.
Best of luck to all of you in these challenging times!
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