Posted Apr 08, 2010 01:44 pm CDT
Law student Brian Govern says he was searching for law books on Amazon.com when a suggestion popped up that he might like a particular T-shirt.
Govern wrote a tongue-in-cheek review, setting off like-minded reviews and boosting the shirt’s popularity so that it is now one of Amazon’s hottest selling items, according to a news release. The shirt shows three wolves howling at the moon.
“This item has wolves on it which makes it intrinsically sweet and worth 5 stars by itself, but once I tried it on, that’s when the magic happened,” Govern, now a third-year law student at Rutgers at Camden, wrote in the review. When he wore the shirt, Govern reported, he was “immediately approached by women.”
Collegehumor.com picked up the item, and more than 1,700 other reviewers have added their ironic comments. The T-shirt maker now sells about 100 wolf shirts an hour, according to the press release. Govern’s newfound fame led to an interview with the New York Times and an invitation to appear on a panel later this month at the Massachusetts Institute of Technology to discuss Internet marketing strategies.
“I tell my parents and friends that it’s sad, but this is probably the most impact I’ll have on the world in my life,” he told the Times last year.
The Times published other portions of Govern’s review.
His listed the “pros” of the T-shirt as “Fits my girthy frame, has wolves on it, attracts women.” The “cons,” he said were, “Only 3 wolves (could probably use a few more on the ‘guns’), cannot see wolves when sitting with arms crossed, wolves would have been better if they glowed in the dark.”
Govern has a clerkship with a Camden County judge after he graduates in May and he plans to practice intellectual property law. He has an undergraduate degree in engineering.