Trademark Law

Salt Lake Airport Wins Trademark Battle with US Over ‘Simpli-Fly’ Motto

Two U.S. agencies have backed away from a battle over rights to the term “Simpli-Fly.”

Salt Lake City International Airport uses the term, trademarked in 2005, to describe its traveler information service, the Salt Lake Tribune reports. Salt Lake sued when the U.S. Department of Homeland Security and the Transportation Security Agency began urging passengers to use “SimpliFLY” luggage packing procedures. The campaign was aimed at giving airport screeners a better view of baggage contents, USA Today reported last March.

The federal agencies agreed to stop using the term last week, and the suit was dropped, the story says.

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