Social Network Sites Only Work for Lawyers Who Work at Them
As Scott Sigman rattles off some of the online social networks he’s joined, it’s plain he’s a true believer.
“MySpace was really the first. It’s for the younger crowd, but it’s OK,” says the associate at Bochetto & Lentz in Philadelphia. “Friendster is pretty much dead in the water. LinkedIn and Facebook are the two most popular, and Facebook is unbelievable. It has many of my attorney colleagues and high school and undergraduate friends. It’s an amazing way to connect with people from my past.”
Sigman has joined just about every online social networking site he can find. “I have pretty much an identical profile, with the same photo and bio on all,” he says, referring to a snapshot that plays off his Philadelphia roots by featuring him in a business suit while sporting vibrant red boxing gloves, Rocky-style.
Sigman is constantly working the sites to build more contacts that he hopes will bring him new business.
“My LinkedIn connections are probably near 1,000,” he boasts, “and I have about 965 friends on Facebook.”
Continue reading “Social Promotion” in the December issue of the ABA Journal.
