Social Networking Can Be a Great Marketing Arena, Says ATL Columnist
A number of attorneys fear or dislike marketing in general and social media networking in particular.
The thought of tweeting about the law or maintaining a Facebook page sends shivers down their spines.
But “social media can be a powerfully effective tool for professionals when used correctly. It needs to be used in a very targeted way, though,” writes Adrian Dayton in an Above the Law column.
It’s important to send your message to the right people, rather than the world in general, says Dayton, a lawyer who will be writing a series of columns on social media for ATL. And it can take time to reap the benefits of developing a high profile on the Web.
Nonetheless, something as simple as tweeting tech companies with links to interesting articles relevant to the field can land clients, as Fort Lauderdale, Fla., lawyer Bob White did, Dayton writes. Just as his own father learned, back in the day, that a VCR could not only record the game but simultaneously allow its owner to watch a different program, seasoned attorneys who want to remain successful will find that the mechanisms of social media networking are within their ken, Dayton predicts.
Related coverage:
Mashable: “How Lawyers Are Using Social Media for Real Results”
