Business of Law

Successful 'Two Lads and a Laptop' Law Firm Credits Back-to-Basics, Plain Language Focus

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When John Hogan and Larry Fenelon founded Leman Solicitors in 2007, the economy wasn’t exactly robust.

But the tiny law firm’s three guiding principles—clear communication, plain language and understandable itemized bills—obviously struck a chord with clients, reports the Irish Times.

Ironically, the difficult economy proved to be a plus, as Lemans found itself in the right place at the right time to attract both new business and high-caliber lawyers:

“The crash worked to our advantage. Much of our business is with small and medium enterprises, companies which got shoved aside during the boom,” Hogan tells the newspaper. “This sector will drive the recovery and Leman wants to service these new, clever, Irish businesses, from start up.

“It’s all about building up relationships, keeping costs low and adding value for clients.”

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