Patent Law

Suit Claims Colgate’s ‘Try Me’ Button Infringes Competitor’s Patent


An infringement suit filed last month alleges a “try me” button on electric toothbrushes sold by Colgate-Palmolive Co. infringes a competitor’s patent.

The suit was filed in New Jersey federal court on Feb. 23 by Church & Dwight, which sells electric toothbrushes through its Arm & Hammer brand, the Wall Street Journal (sub. req.) reports.

Church & Dwight says it owns the patent to packaging that allows consumers to temporarily turn on the battery-powered toothbrushes. The packaging prevents the switch from being permanently switched on.

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