Viral ads launch young attorney into role in Taco Bell's Super Bowl product promotion
Tongue-in-cheek viral Internet ads by a young criminal defense attorney have apparently launched Bryan Wilson, aka ‘Texas Law Hawk,’ into a new role as a Taco Bell celebrity pitchman.
Appearing in a teaser for an ad that is scheduled to air during the Super Bowl, the business-suited Wilson holds a green box representing the still-secret new food item, reports the Star-Telegram.
“This is good!” he shouts in a gravelly voice after pretending to take a bite out of the box. “Don’t know really what it is!”
The Fort Worth practitioner also gets in a plug for himself: “Texas Law Hawk!” he shouts at several points, in what has become a familiar refrain to fans of his Internet ads.
A McClatchy page includes a video of the Taco Bell segment featuring Wilson.
See also:
ABAJournal.com: “Criminal defense lawyer goes viral with ‘Texas Law Hawk’ ads”
