Posted Oct 03, 2007 10:30 pm CDT
Does your daughter’s kindergarten teacher know you’re a lawyer? Do you send out press releases to the local weekly newspaper? Does the client for whom you just handled a real estate closing know you do wills, too?
If not, you’re missing out on significant opportunities to market your law practice. And there are lots more legal marketing ideas where these came from—47, to be exact. They’re listed in a feature story in the October ABA Journal, “50 Ways to Market Your Practice.”
Although geared to small and solo practitioners, many of these marketing tips obviously make sense for attorneys at law firms of any size. And many of them, too, don’t require much time. Your outgoing e-mail, for instance, should include an automatic signature block that includes your name, law firm name (or at least an identification as an attorney at law) city, state and phone number, the article suggests.
For those willing to devote a bit more effort to law firm marketing, sending a copy of a recent case, a news clip or a congratulatory note to another professional or someone in the news a few times a week can help build a useful contact list.