Legal Marketing & Consulting

Want to Enhance Your Web Persona? Get Real, Tell Others Who You Are, Be Helpful, Experts Suggest

Lawyers can make a name for themselves on the Internet that will help their careers.

But to do so they should use their real moniker, not a made-up legal handle, and display their real personality, Kevin O’Keefe wrote at Real Lawyers Have Blogs.

Trade names for lawyers are becoming a “scary” trend on Twitter, to the detriment of those promoting them, he says. “The fact is it’s hurting them and their attempts to use the Internet for business development.”

Other expert tips for generating a wave of positive buzz on the Web include providing helpful information to generate a large contact list, as the Nashville Post suggests in a summary of an earlier post by legal consultant Larry Bodine about Christopher Levinson of Masry Vititoe (who has nearly 70,000 Twitter followers). Another tip is to use a tag line on LinkedIn that lets readers know what you do, rather than simply listing your job title and law firm.

For $20 a month, you can also subscribe to a service to let you see who has read your LinkedIn profile, public relations consultant Adrian Dayton points out in a National Law Journal article.

“I’ve been using this service for more than a year, and it has led to meetings with some high-value contacts who I thought were no longer interested in my services,” Dayton wrote. “The service isn’t very expensive, but if it leads to one more meeting with a potential client, then it is well worth the investment.”

Related coverage: “Folks Still Find Lawyers the Old-Fashioned Way”

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