Why Does Law Firm’s Ad Feature ‘Law Student’s’ Traffic Violations?

A major Canadian law firm has caught the attention of a local newspaper with a recent ad that features a business-suited "law student" with long blond hair.

She is seemingly riding a red motor scooter through metropolitan traffic. Yet she isn't wearing a helmet. Nor are her hands on the machine—she is holding, and apparently reading, a hefty tome of some kind. And these apparent traffic violations aren't exactly a positive advertisement for Osler Hoskin & Harcourt, contends the Financial Post's Legal Post blog.

The ad copy encourages law students to join "a firm that defines itself by solving the most complex problems of the day."