Law Firms
Worried Lawyers Embrace Gordon Gekko’s Wardrobe
Posted Feb 5, 2009 7:56 AM CST
By Debra Cassens Weiss
Fear of layoffs has more lawyers giving up business casual and returning to business suits and tasteful accessories, according to at least one consultant.
“Power clothes” are back in fashion, and worried lawyers are among those embracing the style, the Wall Street Journal reports. Communications consultant Gretchen Neels told the newspaper that the bad economy is spurring the change at law firms she advises. “In our economic times, you really want to have your game on,” she said. “You can't be too formal."
At men’s retailer Paul Fredrick, 1980s-style clothing featured in the movie Wall Street is back in style, the story says. Big sellers include white-collared, colored dress shirts and yellow power ties.
But at Bickel & Brewer, power clothes were never out of style, according to the story. Even mailroom clerks wear suits at the firm. Hiring partner Michael Gardner keeps an eye on clothing choices; he advised one new lawyer to ditch his trendy shoes for cap-toed Ferragamos.
Bickel & Brewer managing partner Bill Brewer explains his sartorial philosophy. "I think people expect high-powered lawyers to look like high-powered lawyers," he told the Wall Street Journal. "Anything else is sending the wrong signal."

Comments
B. McLeod
Feb 5, 2009 8:24 AM CST
Even his relative (who does the GEICO commercials) is now considering wearing some clothes.
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Boo.
Feb 5, 2009 2:35 PM CST
Boo, McLoud. Booooo! Your bad jokes are really, really getting old…
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ylh68
Feb 5, 2009 4:56 PM CST
I have to wonder whether the power clothes coming back out of the closet are in fact the ACTUAL clothes from the 80’s. If reports about the severe retail contraction are to be believed, it woudl seem nobody’s buying anything, especially $300 shirts and $1,700 suits, and those who are likely aren’t the folks overly concerned with being on The Firm’s chopping block.
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jeri cohen
Feb 5, 2009 5:38 PM CST
Some pick-up from today’s WSJ feature
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Bud Fox
Feb 6, 2009 3:20 AM CST
I heard through a source that Watchell is handling the Teldar Paper offering…like they need the business. Too bad for Mr. Brewer.
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Graduating Night Student
Feb 6, 2009 7:20 AM CST
It’s called Nordstrom Rack. It’s where law students, lawyers, and consultants facing tougher times now go to shop.
Come on, we can talk about the merits of the various unincorporated business forms while we dig through piles of shirts to find our own size.
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HT
Feb 6, 2009 7:50 AM CST
That is right because clients want to pay $1000 an hour for a well dressed attorney. what a bunch of bs
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Matthew628
Feb 6, 2009 7:58 AM CST
If everybody looks like “high-powered lawyers,” because they are wearing cap-toed Ferragamos, how will we distinguish between truly capable legal practitioners and those who equate designer labels with talent or ability. Misguided “sartorial philosophies” will only prevail as long as we let them. People - and lawyers - are more than what they wear.
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ss
Feb 6, 2009 8:01 AM CST
Recalls the saying about books and covers. It’s good to see that the surface is where the focus is.
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Reality Check
Feb 6, 2009 8:08 AM CST
Everyone’s wearing their suits because everyone is out interviewing. Duh.
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Bud Fox
Feb 6, 2009 8:14 AM CST
I think some posters are taking a hyperbolic stance in order to prove their own point.
When I landed my first “whale,” he helped me redecorate my new apartment. I was the same Bud Fox, but I wasn’t living in Brooklyn anymore. If I were, I don’t think I would have been able to land my interior designer girlfriend (real life 10), even though I was STILL the same Bud Fox.
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Marc
Feb 6, 2009 8:15 AM CST
Yeah, if I was told to go buy Ferragamos, I would tell the guy to feel free to buy them for me. I see no reason to have to have overpriced clothes just for the name. I buy my shoes at DSW for $60 and they look just fine. Besides, I would rather have my own money to do things I actually want to outside of work. Fools.
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larry
Feb 6, 2009 8:26 AM CST
Anyone who doesn’t wear $1,000 suits looks like a cheap pimp.
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ZF
Feb 6, 2009 8:36 AM CST
That presupposes that there’s something wrong with looking like a pimp…
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Ralph Lauren
Feb 6, 2009 8:38 AM CST
Yes.
The first call I receive from a potential client invariably deals with which brand of suit I wear.
And
In the next they ask to see my shoe labels.
No.
I haven’t been turned down yet b/c they were Johnston and Murphy instead of the “cap-toed Ferragomos”!
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wvbulldog94
Feb 6, 2009 8:45 AM CST
“Blue Horseshoe loves Blue Star Airlines”
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PJ
Feb 6, 2009 8:48 AM CST
Back in the day there was a popular book- “Dress for Success.” The author’s major point was that there was a mode of dress specific to each industry. For better or worse, people expect their attorneys to be well-dressed; but not necessarily elegant.
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John Buso
Feb 6, 2009 8:54 AM CST
Matthew628 is wrong. People will be able to “distinguish between truly capable legal practitioners and those who equate designer labels with talent or ability” after they have paid a few of the legal bills without results. Sometimes it takes years. Usually, at that point they will hire another lawyer “wearing cap-toed Ferragamos.”
Does this mean that lawyers should not pay attention to the impression they are giving?
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Labor Lady
Feb 6, 2009 8:57 AM CST
It’s the same concept found in marketing. Packaging is key! If it doesn’t look well put together on the outside, how likely are we to want to purchase?
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nameless immigrant
Feb 6, 2009 9:01 AM CST
Bickel & Brewer?! - wtf is this? cap-toed Ferragamos?! What is going on here? If a client sees me in Ferragamos, besides for portraying bad taste which equates to wearing a rolex, they will be thinking one thing—is this what I am spending my money for, a self-absorbed vanity egocentered fashionist? You better believe it - a lot of high power lawyers don’t give a s**** what they wear - they are too damn busy!
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puh-lease
Feb 6, 2009 9:14 AM CST
I guess that attitude is why Bickel & Brewer is a global powerhouse law firm and not a third tier, Dallas-based litigation boutique with only 40 lawyers. Oh, wait . . .
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Georgw Zimmer
Feb 6, 2009 9:24 AM CST
Men’s Wearhouse - You’re Going to Like the Way You Look.
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GG
Feb 6, 2009 9:26 AM CST
Gordon: And buy a good suit. You can’t come in here looking like that.
Bud: Huh?
Gordon: Go To Morty Sauls . . . Tell them I sent you.
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JD
Feb 6, 2009 9:35 AM CST
Good one, Bud. Just watch out for the “Abyss” and those “dogs with fleas.”
Yeah, right. Your Ferragamos and yellow tie will save your job when partner profits drop.
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Hadley V. Baxendale
Feb 6, 2009 9:35 AM CST
Great thing about practicing in Virginia—your 1980’s suits are fine for 2009—even the same ones if you bought quality and they haven’t shrunk as mine seem to do in the closet. This is where “if you come into my courtroom you wear clothes made out of cloth.” I know women have it tougher b/c even their professional wear has fashion features, but for men, if you can distinquish fashion from style, and stick to the latter, you never have to worry (and if you avoid “casual dress”).
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Andy the Lawyer
Feb 6, 2009 9:41 AM CST
I keep my clients by getting them the results they need at reasonable rates and get more by word of mouth about those results and rates. They don’t care that my suits are from one outlet mall or another. They would care if I was charging them a hell of a lot of moneyso I could afford overpriced schmattes.
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Bird Smack
Feb 6, 2009 9:46 AM CST
I personally prefer Allen Edmonds. They look good. They last forever, which by itself justifies the slightly inflated cost over, say, Johnston & Murphy. But here’s my question: how will a client of mine ever know that I’m wearing Allen Edmonds, or Johnston & Murphy, or Ferragamo. I can tell you without equivocation that I have never - NEVER - kicked back at my desk with my client sitting opposite, and put my feet up, such that they could read the sole. Have you?
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educated consumer
Feb 6, 2009 9:51 AM CST
What do reporters know? They can observe but not interpret very well. Interviewed in earthshoes and grey pinstripes in the ‘70s - gave up ties in the 90’s. But snapped up a new pinstripe this week. Not due to fear or a change in attitude—just responding to the market - not the legal market—when Filenes Basement is closing stores, the deals are too good to resist at 50% off. Stock up now. http://www.chicagotribune.com/business/chi-thu-filenes-basement-jan22,0,5338661.story
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Not GQ
Feb 6, 2009 9:55 AM CST
What the hell are “cap-toed Ferragamos?”
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Pack
Feb 6, 2009 9:58 AM CST
My good dress shoes have been resoled so many times that if I did kick my feet up, all it would say is “cuoio vero Italia”.
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Sarge6
Feb 6, 2009 9:58 AM CST
Any guy who spends $1000 for a suit is a chump.
A long time ago I was a 3rd year at a firm with BigLaw pretensions. I was working on a large matter for one of the name partners, and after a while he complimented me on my suits and asked what they were. When I told him Hickey Freeman ($1100-1600 sticker price) he allowed that that was what he wore but then made the obligatory “If you can afford to buy Hickey Freeman I’m paying you too much” crack. I probably took more liberty with it than I should have, but I told him there was no way I’d pay full price and got them at the factory store outside the city where they were only like $4-500.
It was clear he had no idea about it; to his credit he refrained from actively sputtering but the look that crossed his face was priceless. I guessed he was thinking several things. First “My people go to factory stores?” (remember, BigLaw pretensions). Second, “This kid wears my suits on a $1000 discount?” Third, “I’m not going to ask him where it is, but I’m going to look into it ASAP.”
Got a nice bonus that year, and there’s no way it could have been all for my mad document review skillz.
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Doug
Feb 6, 2009 10:01 AM CST
Or your spelling SkillZ.
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Sarge6
Feb 6, 2009 10:05 AM CST
32: You don’t get out much, do you Doug?
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Doo Doo
Feb 6, 2009 10:06 AM CST
Comment removed by moderator.
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Fashion Faux Paux
Feb 6, 2009 10:09 AM CST
Greed and excess was big in the 80’s too. Remember “greed is good” and now look at where it got the Big Law firms today. How many in our profession have been laid off? Bickel & Brewer is a perfect example of an out of touch, behind the times Big Law firm. An attorney can dress nicely and professionally without going designer. Even “casual” at most of these firms have designer standards. As in-house counsel, if I ever met a firm partner in expensive designer clothes, I’d scrutinize their rates immediately. Only arrogant Big Law firms would tell a new associate to buy a high priced designer label like Ferragamo when other less expensive brands that are indistinguishable. I suppose there was a time most of those new associates could afford it too at $200k starting salaries for nothing but academic experience. Most clients can’t tell the difference or even care but they do pay attention and care about the billing rates. Obviously some firms are still stuck in a time warp..no recession or layoffs at those firms.
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Doug
Feb 6, 2009 10:09 AM CST
Yes, but I keep my skillz at the bar and my skills at work.
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nameless immigrant
Feb 6, 2009 10:22 AM CST
Fashion Faux Paux , Bickel & Brewer is not a biglaw firm. I cannot speak of other biglaw firms since I’ve worked only at one, but I can assure you that personal attire is the last thing that crosses people’s minds at the place I work. I think you should give more credit to people that have worked extremely hard to get where they are (including ivy’s and even more so, non-ivy’s). On a different note, the fact that this trivial topic precipitated more than 36 posts tells me that, indeed, business is slow. I hope this changes because all of us will shop at Ross (no offense to this establishment, I’ve used their services more than once in my no money for peanuts days). Good luck to you all…
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Sarge6
Feb 6, 2009 10:23 AM CST
36: Bantering here is work?
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Doug
Feb 6, 2009 10:28 AM CST
38: You referenced your skillZ with respect to your work.
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D. Edwards
Feb 6, 2009 10:42 AM CST
Everyone at my firm has started dressing like Vincent LaGuardia Gambini. What is it with these youts?
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Raleigh
Feb 6, 2009 10:46 AM CST
we stopped wearing suits half a decade ago; but you wear what your client wears or what THEY expect you to wear; many of our clinets have no idea that we do not dress every day; as for cost of suits, forget the cost, but make sure they are properly tailored; I was sitting in a public hearing with a client, he in golf shirt, sweater, khakis, me in suit; client commented on clothes of every counsel at podium before the Board; i.e. “check out the big firm in the cheap suit”; “that boy needs a tailor”, “she went into her closet this morning, and decided that would impress these people?” and my favorite when the female attorney was wearing a leather suit with matching briefcase “she forgot her riding crop”.
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Bird Smack
Feb 6, 2009 10:57 AM CST
Raleigh - I like your client. I’d like to take him or her to Great America over July 4th to engage in some prime people-watching.
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BruceH
Feb 6, 2009 11:04 AM CST
I think some of you have missed the point. The shoes are a perfect example. The issue wasn’t that the guy was wearing cheap shoes, it was that he was wearing “stylish” shoes. He might vary well have been wearing expensive shoes.
Yes, it’s true that you shouldn’t judge a book by it’s cover, but appearances do count. It’s not how much you spend on your clothes but how you look. Much better to be wearing a $1000 suit you got on sale for $450 at the discount store than to buy a $450 at full price.
Ask yourself, at what point does it matter? I was at a docket call yesterday and an attorney came in wearing a graphic t-shirt, jeans and a windbreaker? If doesn’t matter, why can’t I wear pajama pants and t-shirt?
It’s not that hard to dress nicely, you just need to learn how to buy a shirt that fits you.
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Citxmech
Feb 6, 2009 12:18 PM CST
If you judge legal quality by wardrobe, all of my professors in law school would have be relegated to “village idiot” status.
If you want to keep your job - produce results.
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ExBigLaw-solo
Feb 6, 2009 12:33 PM CST
When I worked at a Big Law firm in Palo Alto, I picked up several Hickey-Freeman suits at the 2nd-hand stores, usually for about $25. This was during the dot-com bubble, and lots of guys were cashing out- donating dozens of very nice suits in near-new condition. Now, I usually wear an aloha shirt and flip-flops. My suits have been vacuum bagged and stashed under the bed.
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hvb
Feb 6, 2009 1:22 PM CST
Um, you can, and do, just a book by its cover.
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Katy Goshtasbi
Feb 6, 2009 2:22 PM CST
In response to #17 and #41:
The concepts in the book, “Dress for Success” is coming back and strong. Just note how many fashion/image articles we have seen on this site alone in two weeks- 3 that I remember.
#41, your client is unfortunately the average client and right on target. Just because clients don’t dress a certain way, that doesn’t mean the attorneys shouldn’t. It’s not about equality or matching them.
It is all about reflecting an image based on your style and what your personality supports. It makes you a more powerful lawyer on the inside and on the outside. I’ve got tons of research to support this notion. In this economy, all this translates into higher productivity, higher sales and keeping our jobs!
I’m a lawyer who does image and style consulting for lawyers and law firms.
Kmaharu@yahoo.com
Katy Goshtasbi
Puris Image & Style
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Peter
Feb 6, 2009 2:50 PM CST
I think Katy is asking to be signed up for spam lists.
If you want to advertise - buy ad space.
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JerseyGirl Esq.
Feb 6, 2009 2:50 PM CST
“A more powerful lawyer on the inside”? Give me a break. A nice suit doesn’t make someone more productive or a better lawyer. Only intelligence and a strong work ethic do that. There is a place for fancy suits and cap toe Ferragamos, sure, but sitting at my desk (or a conference room full of documents) when there are no clients, jurors or judges around is simply not it.
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PAM in FL
Feb 6, 2009 4:46 PM CST
The Ferragamo suggestion is simply a fool-proof choice to offer men (usually) who don’t seem to know how to shop for themselves effectively. One should learn to shop smart, which means buying tasteful, appropriate, well-fitting and thus comfortable clothes at a reasonable price. Nordstrom’s Rack and Off-5th are excellent suggestions, but so is Lord & Taylor and Dillard’s. We expect our police to wear uniforms and our school teachers not to dress like hookers, so there is good sense in giving clients the expected attorney uniform. And if that is what my firm wanted and they’re willing to pay $160,000 to new hires (see full WSJ article), I would be happy to comply. When you are the boss, you can wear what you want. Otherwise, save your jeans and comfy shoes for when you are not at work. I WISH the others in my govt law office employed a better sense of style. We might command a bit more respect because our extreme competence doesn’t seem to be enough.
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