Legal Marketing
Bingham’s ‘Provocative’ Bear and Baby Ad Recognized
Posted Apr 29, 2008, 09:11 am CDT
By Debra Cassens Weiss
Bingham has won first-place awards for branding identity and advertising from the Legal Marketing Association.
Larry Bodine’s LawMarketing Blog calls Bingham one of the big winners at the association’s 2008 meeting in Los Angeles. Among Bingham’s winning entries was an ad showing a bear holding a baby, the blog says. The ad reads: “The best lawyers know how to balance aggression with delicate handling.”
The Wall Street Journal Law Blog commented on the ad last December, saying it “surely stands out as the most provocative law firm ad of the year.”
Other Bingham ads have featured a hang-gliding elephant, a zebra chasing a lion, and Doberman Pinschers. “We want to show our strengths as an organization, but with a sense of perspective and sense of humor, so our ads are intended to show we're not approaching business and clients in the same old way,” said Bingham chairman Jay Zimmerman in a press release.
Bodine is a former editor and publisher of the ABA Journal.
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