Law Practice Management
Do Good Work, and Business Will Bring Itself In, Rainmaker Says
Posted Oct 13, 2008, 03:04 pm CST
By Martha Neil
Attorneys are often told they can make a name for themselves by writing scholarly articles or impressing new acquaintances at business-oriented events. But if your work is good enough, it will speak for itself, one highly successful rainmaker says.
An unbeatable record is bringing a steady stream of business into Peter Klee's insurance coverage practice at Luce Forward in San Diego, writes legal marketing consultant Larry Bodine in Marketing the Law Firm Newsletter. Klee's team expects to win a dismissal or defense verdict in every case, no matter how hard they have to work to get it, and routinely succeeds in doing so, according to Bodine.
"Your work product is your best source of referrals," says Klee. "Most of my referrals come from people in the insurance industry referring other people in the industry. And they refer other people to us."
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Comments
Posted by That Lawyer Dude - 1 month, 1 week, 2 days, 3 hours, 13 minutes ago
Good legal work is merely the beginning. In todays world, there is a lot more to it that just doing good work. There is a need to network with others and a near moral obligation to teach others how to do good work. There are hundreds of lawyers who do good or even superb work that no one knows. In a small community, maybe a reputation alone will win you good clients, but a failure to have a web presence, a marketing plan, and a way to execute that plan will cause even the best of young lawyer to falter. Good work is the cornerstone of any marketing plan, but if you want rain to fall in a big city or lawyer dense population, you must take steps to get out of your comfort zone and speak, write and take an interest in your brethern and your clients.
Posted by Gina Rubel, Esq. - 1 month, 5 days, 22 hours, 19 minutes ago
There are tons of lawyers who do good work but have no idea how to network, market themselves, promote themselves or capitalize on their “good work.“ Good work is no where near enough in today’s competitive environment to be a rainmaker. First - you need to do GREAT work and then you need to capitalize on that great work by letting your clients, prospects and referral sources know about it. Good work might have been enough when all we had were front doors and shingles - now, the competition has multiplied exponentially and the front doors are many. Strategic planning, legal marketing and public relations are essential. We do not live in a world where “if you build it, they will come.“ They have to know about it first and then they have to be invited to come to the best party in town.
- Gina Rubel, Esq.
Author: Everyday Public Relations for Lawyers
www.furiarubel.com
www.theprlawyer.com (blog)