Entertainment & Sports Law
Dreier Forms Sports Marketing Affiliate
Posted May 14, 2008, 09:30 am CST
By Martha Neil
Dreier is launching a sports marketing and consulting affiliate, in conjunction with the law firm's sports practice.
Dreier Sports Opportunities Group will be headed by attorney Don Gibson, a former major league baseball executive, the firm reports in a press release.
The Santa Monica, Calif.-based affiliate "will assist athletes and their agents, as well as sports-related businesses, in developing and marketing their products, services and images," the release explains. Among the services it will provide are preparing business plans and licensing concepts; development and management advice concerning intellectual property assets; and marketing advice about business opportunities, including third-party licensing rights and sponsorships.
Founded in 1996, the 175-attorney New York City-based law firm bills itself as "a more responsive and innovative alternative to conventional 'large-firm' lawyering."