Careers
Funny Videos Woo Associates
Posted Aug 29, 2007, 05:07 am CST
By Debra Cassens Weiss
A Boston law firm is trying to woo associates with humorous video clips posted to its Web site that portray a frazzled “megafirm” lawyer who works hard but doesn’t get into the courtroom.
The clips posted by Choate, Hall & Stewart contrast the megafirm lawyer with the calmly assured Choate associate, who says at her firm she was part of the action from day one. The associate has time to go to the beach, while the megafirm lawyer accompanies her wearing an inner tube on top of his business suit. Professional actors portray the young lawyers, the National Law Journal reports.
Co-managing partner John Nadas told the NLJ the videos emphasize that associates have more responsibilities. "There are serious recruiting messages embedded in playful videos," he said.
Related Stories
- Lathrop & Gage to Open Calif. Office By Merging With Spillane Trial Boutique
Nov 21, 2008, 05:26 pm CST - Layoffs at Big Immigration Boutique; Fragomen Says Hiring to Be Curtailed
Nov 21, 2008, 04:43 pm CST - Is Law Degree a Liability for Nonlaw Job Seekers?
Nov 21, 2008, 01:05 pm CST - Will Florida’s Top-Paid County Attorney Get a Raise?
Nov 21, 2008, 10:46 am CST
Related Topics
Commenting is not available in this weblog entry.
Comments
Be the first to comment.