Legal Marketing
Law Firm Posts Lawyer Cartoons on its Website
Posted Apr 3, 2008, 08:44 am CST
By Debra Cassens Weiss
A New York law firm trying to stand out from the crowd is posting lawyer cartoons from the New Yorker to its website.
The cartoons are part of a new “branding approach” by the Mineola law firm, Meltzer, Lippe, Goldstein & Breitstone, Newsday reports. The firm posts five new cartoons every month. One shows a judge admonishing a litigant: “Apparently you have very little respect for our judicial system, sauntering in here with only one lawyer.” In another, a prospective client tells a lawyer: “You seem to know something about the law. I like that in a lawyer.”
The firm hired Cecilia Alers of Alers Consulting to develop its new approach. She went about discovering what people do and don’t like about lawyers. That “took me about five minutes," Alers told Newsday. Among the dislikes are overbilling, overstaffing, not understanding the client’s business and not returning phone calls.
The firm addresses its concerns with lists on its website of what it will and will not do. For example, it will not bill for its learning curve or send surprise invoices. But it will return phone calls and charge fees that make sense.
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