Legal Marketing
Law Firms Try YouTube: ‘Hostage Videos’
Posted Sep 27, 2007, 04:57 pm CST
By Martha Neil
Law firms have discovered YouTube, and reportedly see the social networking site as a potential summer associate recruiting tool.
Their goal: to appear young and hip, in order to appeal to those who are. The reality for a number of firms: they're not quite there yet, reports the International Herald Tribune.
"The videos are still kind of in the early days," says Brian Dalton, a senior law editor at Vault Reports who ranks law firms. "A lot of them come off seeming like hostage videos."
Related Stories
- Lathrop & Gage to Open Calif. Office By Merging With Spillane Trial Boutique
Nov 21, 2008, 05:26 pm CST - Layoffs at Big Immigration Boutique; Fragomen Says Hiring to Be Curtailed
Nov 21, 2008, 04:43 pm CST - Is Law Degree a Liability for Nonlaw Job Seekers?
Nov 21, 2008, 01:05 pm CST - Will Florida’s Top-Paid County Attorney Get a Raise?
Nov 21, 2008, 10:46 am CST
Commenting is not available in this weblog entry.
Comments
Be the first to comment.