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Legal Technology

Martindale Gets Online Makeover

Posted Jul 14, 2008, 02:16 pm CST
By Jason Krause

Like any business that is built on print advertising, LexisNexis’ Martindale­-Hubbell has seen the Internet take a bite out of its business. The venerable catalog of lawyers has been online for a long time now, but the company says it’s now halfway through a two-year, multimillion-dollar project to transform Martindale.com.

“We’re the 800-pound gorilla, but we have to admit we’ve missed the tech curve,” says Ralph Calistri, CEO of Martindale-Hubbell. “Blogging, social networking and other technology has become important to our customers, but we have yet to offer up everything our customers want.”

Martindale is known primarily as a resource for lawyers and general counsel to find other attorneys to work with. The company wants to keep that core audience but to become more relevant to Web-savvy corporate consumers of legal services. That means more content, more interactive tools—social networking, blogs, RSS feeds—and new pricing plans.

Read more "Martindale Morphs" in the July ABA Journal online.

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