Advertising Law
Jane Doe Gets to Keep Pseudonym in Suit Over Online Ad
Posted May 16, 2008, 07:06 am CDT
By Molly McDonough
A part-time actress and elementary school teacher will get to remain anonymous for now as she seeks a $5 million claim against a jewelry company she claims violated her rights when it used her image for an Internet commercial that depicts her having a fake orgasm when she receives a diamond necklace.
The woman, identified as Jane Doe, appeared in a Szul Jewelry "Rock Her World" YouTube ad that, after media coverage of her case, became an Internet sensation, the New York Law Journal reports. Szul removed the ad from the Internet on Jan. 17, the article reported.
Szul had argued that the woman's name should be revealed because using a pseudonym violated the presumption… Continue reading...
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