Legal Marketing & Consulting
PI Firm Sues Competitor for Hijacking Name in Online Searches
Posted Nov 19, 2009, 09:56 am CST
By Debra Cassens Weiss
Wisconsin’s largest personal injury law firm has taken a different legal tack in an effort to get a competitor to stop hijacking its name in Google searches.
Habush, Habush & Rottier has sued competitor Cannon & Dunphy for paying Google and other search engines to direct people who search for Habush to the Cannon website, the Milwaukee Journal Sentinel reports. The suit claims Cannon violated Habush’s privacy rights under Wisconsin state law.
Past suits over purloined search terms have named Google as the defendant, and usually claim violation of trademark rather than privacy laws, according to the story.
The suit says consumers could be confused when their search for the Habush law firm turns up a… Continue reading...
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