BigLaw Firm Recruits on Facebook
Screen shot of firm’s Facebook page.
Looking for a way to better promote itself to the next generation of lawyers, Curtis, Mallet-Prevost, Colt & Mosle has launched a Facebook page as part of its broader law school recruiting efforts.
“We are pleased to be capitalizing on the popularity of the most widely used social networking site,” Nancy Delaney, a Curtis partner who is a member of the firm’s personnel committee, says in a release (PDF) about the page. “As a Firm, we recognized the power of this format of communication and the wide use being made of it by future lawyers.”
As of this posting, the page had 32 fans.
The page promotes the 178-year-old firm with historical information and the benefits of starting a career in New York. It also includes links to news, awards, policies and questions and answers about other office locations and on-campus schedules.
On his LawSites blog, Robert Ambrogi posits that Curtis may be the first Am Law 200 firm to feature Facebook as a central recruiting tool. Ambrogi writes, “This is one of those innovations that makes you wonder why no one thought of it sooner. Facebook is where the recruits are, so shouldn’t it be where the recruiters are?”