Jeremy Lin Seeks Trademark for 'Linsanity'; Prior Applicant Wanted to Be Part of the Excitement

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New York Knicks sensation Jeremy Lin has filed a trademark application for the word “Linsanity,” but he wasn’t the first or only person to do so.

Alhambra, Calif., resident Yenchin Chang was the first to file, followed by two others, Bloomberg reports. Lin’s application was filed Feb. 13 by Arent Fox partner Pamela Deese. “We’re prepared to enforce his intellectual property rights,” she told Bloomberg. A day later, Lin’s agent filed his own trademark application.

Sughrue Mion partner Gary Krugman told Bloomberg that Lin’s challenge to earlier applications may succeed because a mark can’t be registered if it falsely suggests a connection with a person. “I would guess that Jeremy Lin would be able to oppose on the grounds that Linsanity points uniquely and unmistakably to him,” Krugman said.

Chang said he filed to be “part of the excitement.” The second person to file, Andrew Slayton, said he coached Lin in high school and he owns the domain name Linsanity.com.

In all, seven people have applied for “Linsanity” trademarks, the Associated Press reports.

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