NYU Law Grad's New Venture Calls for Customers to Pay to Custom-Decorate Their Own Cakes

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After setting up business as a semiconductor trader and founding (and selling) an online luxury goods site,, a New York University law graduate is ready for a new challenge.

The frosting on the cake, for Daniel Nissanoff, will be opening a 9,000-square-foot bricks-and-mortar custom cake-decorating business at which customers will leave, after half an hour or so of work, with their own custom-frosted creations, reports the New York Post.

A celebrity cakemaker, Elisa Strauss of Confetti Cakes, will be on hand to help customers at the new Make Meaning store on Third Avenue near 85th Street, in New York City.

The customer-creation concept, which the store also applies to candles,ceramics, glass, jewelry, paper and soap, is intended to provide families and friends with an experience rather than simply a product.

Nissanoff currently operates a smaller Make Meaning store on the Upper West Side, but it doesn’t offer the cake-decorating option, the Post notes.

As detailed in earlier posts, a number of law grads have been pursuing dessert-related ventures in recent years:

Lawyer Chronicles His City and Passion for Pie

Despite Seeming Sweet Success, Law Grad Has Closed His Mobile Cupcake Business

Former Law Students Open Pudding Shop

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