Amy Campbell’s Web Log


This blawg focuses on law firm marketing, including new media and online publishing.

Author: Amy Cambpell is a marketing and communications consultant based in Charlestown, Mass., specializing in "information-based marketing services optimized for the Internet." She also authors What's New? @ Legal Marketing Reader.

Blawg Related Categories: Solos/Small Firms • Legal Marketing & Consulting • Consultant

Recent Posts from Amy Campbell’s Web Log


  • Twitter 101: Twitter Is For Listening

    I’ve been dabbling in Twitter for the past year trying to evaluate it for use by attorneys for marketing purposes, as well as for my own curiosity. Initially, I was skeptical as it seemed to…

  • What This Blog Is About

    Here’s a visual representation (or tag cloud) of what this blog is about. It was created using Wordle.net, a tag cloud generator. It works with any web page URL or you can input your own…

  • Alternative Fees Beat: Who Is Doing It? and How?

    This is just a quick pointer to Jim Hassett’s blog, Legal Business Development, where he has released the initial findings from his survey of AmLaw 100 firms on alternative billing arrangements. There’s been lots of…

  • The New Marketing Is the Old Marketing — Just Different Tools

    Social media and new technologies are disrupting the marketing world, and yet the basics of selling professional services still start with building awareness. People buy from people that they know, like and trust. This video…

  • Social Media for Attorney Marketing: Recommended Reading

    I just gave a presentation on Introduction to Social Media for Attorney Marketing, and these are the recommended reading links I offered for further exploration (with brief notes on why I included each link). They…

  • Legal Marketing Lessons from the Recession

    Law360 has compiled an 80-page white paper on lessons for law firms from the financial crisis. One section is devoted to business development that outlines creative approaches that are on-target for readers of this blog.…

  • Marketing Legal Services the Free Way

    The ever-thoughtful and social-media-savvy Doug Cornelius has a great blog post, Free and Law Firms, commenting on the book Free: The Future of a Radical Price and how it applies to the marketing of legal…

  • Creating a Firm Policy for Social Networking?

    As interest in social networking continues to grow, firms are recognizing many of the benefits, and then asking how can we control what our employees do with these viral tools? I know several firms personally…

  • Thinking Seriously About Social Media

    Before this blog settled in on law firm marketing topics, it was more of a new media blog. Whether you love Twitter or hate it, here are a couple recent posts that take a bigger…

  • Am Law 200 Is Out for 2009

    The American Lawyer has published its annual listing of the top 200 law firms. They slice and dice it a few ways — by gross revenue, revenue per lawyer, profits per partner… You’ll need to…