'Smart Socializing' Can Help 1st-Years Get Started on Rainmaking
Even first-year associates should be thinking about developing legal business, and “smart socializing” can help them do so, reports the Legal Intelligencer in an article reprinted in New York Lawyer (reg. req.).
Among the ways that fledgling legal eagles can begin meeting the people who can help them develop a book of business is simply keeping in touch with a circle of friends through Internet social networking and participating in activities outside work that do not involve fellow attorneys, writes Eric Frank, who himself is a first-year associate at Duane Morris. It’s also important, of course, to get to know colleagues at work.
To market your law firm, it’s important to know something about what it does and what legal issues clients are likely to be concerned about, he notes. “My firm makes this easy by internally distributing weekly news summaries of articles and headlines featuring the firm’s attorneys. It takes five minutes to catch up on what’s important both in the firm and the business world.”
For more tips, read the full article.
Related coverage:
ABAJournal.com: “Reluctant to Network? Try These Tips and ‘Starter Questions’ “
