Consumer Law
Nonprofit Offers Payday Loans
Posted Aug 28, 2007 3:01 PM CST
By Martha Neil
A nonprofit organization with a humanitarian mission is now competing with private companies to offer what has to be one of the most usurious forms of lending around: payday loans. Set up as a short-term fix for those who live paycheck to paycheck and don't have bank accounts, the controversial loans can quickly mire consumers deep in debt because effective annual interest rates than exceed 500 percent.
Goodwill Industries International Inc., a national thrift store and employer of the disabled and disadvantaged, is offering much lower-cost loans that give consumers a better shot at repayment, in collaboration with Prospera Credit Union, according to the New York Times. The much-criticized private payday loan industry is huge—perhaps as many as 1 in 20 consumers have borrowed from a payday lender—and is prohibited or severely restricted in 12 states under usury laws.
Unlike private payday loan stores, which charge the equivalent of more than 500 percent interest annually by requiring repayment every two weeks and charging a fee to roll the debt over into a new loan if it isn't fully satisfied, Goodwill's GoodMoney program reportedly charges significantly less and helps customers reform their financial habits.
For instance, GoodMoney encourages customers to borrow less frequently, for a longer term, at much lower interest, and helps them establish savings accounts, the Times reports. “Our goal is to change behavior, to interrupt the cycle of debt,” says Ken Eiden, president of Prospera and a Goodwill director. However, critics contend that GoodMoney program is problematic because it still encourages consumers to take out loans that aren't in their best interest.
At least some GoodMoney borrowers disagree. “I have almost $100 in savings,” says Peggy Truckey, 53, a Wisconsin supermarket meat clerk making $9.50 an hour. “I’m in a comfortable position for the first time in many years.”

Comments
lmedsker
Aug 29, 2007 3:38 PM CST
It should be noted that the non-profit Goodwill is offering payday loans at $9.90 per $100 for the two week period (equates to a 252% APR). For-profit payday lenders typically charge $15 per $100 for the two week period (391% APR).
The Goodwill product is being offered at either a break even point or a loss. Assuming $9.90 is the break even, it doesn’t make the for-profit lenders look so bad afterall.
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Colin
Aug 30, 2007 3:11 PM CST
FACT CHECK:
Payday loan customers are required to have bank accounts before they are approved for loans.
The payday advance industry exists because it fills a vacuum that banks created when they stopped offering low dollar, short-term loans. They instead found bounced-check and non-sufficient funds “protection” fees more profitable.
Payday loans are a sensible choice for many facing personal emergencies and more-onerous fees such as those associated with bounced checks and late bill payments. Just as a taxicab is not the right choice for a cross-country trip, but a good choice for a ride across town, a payday advance can be the best choice for someone short of cash a week or two before payday.
While the vast majority of payday loan customers pay their loans off without difficulty, the industry provides a solution for the small minority of customers whose overall financial situation precludes them from meeting the terms of their loans.
Earlier this year, members of the payday lending industry’s largest trade association – the Community Financial Services Association (CFSA) – launched an Extended Payment Plan granting any customer – at any time, for any reason – more time to pay off their loan at no additional cost.
By providing a safety valve for the small percentage of customers who misuse payday loans, extended payment plans will help that group avoid further financial difficulty or the so-called “cycle-of-debt” so often mis-attributed to payday lending.
Evidence shows payday loan customers are satisfied with their payday loan experience, appreciate having this credit option available and fully understand and accept the associated fees.
Let’s give consumers access to a variety of regulated credit options and trust them to make financial decisions based on what’s best for them and their families.
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