ABA Journal

The Jury Room

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The bloggers offer an interesting overview of many psychological and sociological elements to consider when crafting an argument to appeal to specific juror demographics. We especially appreciate how they explicitly tailor their advice to address the concerns of both plaintiffs attorneys and defense attorneys.

Author: Douglas Keene and Rita Handrich are litigation consultants at Keene Trial Consulting in Austin, Texas.

Related Categories: Trials & Litigation | Juries | Consultant

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