Legal Marketing

Law Firms Offered New TV Ads

A new partnership between Martindale-Hubbell and an advertising agency called Spot Runner will help law firms produce television ads.

Firms will be charged $10,000 to $50,000 for the ad campaigns and the cost of air time in local markets, according to the New York Times.

The ads will cover areas such as family, personal injury and criminal law.

Nicholas Karrat, senior director of marketing and alliances for Martindale-Hubbell, said the partnership seeks to capitalize on law firms’ search for new marketing outlets. Currently they spend most of their marketing dollars on Yellow Pages advertising, he said.

Kim Perret, the immediate past president of the Legal Marketing Association, told the newspaper that plaintiffs firms are most likely to run TV ads. Other types of firms may be more reluctant.

“I think that you’d have to overcome some prejudice that it’s unseemly,” she said.

The Martindale-Hubbell legal directory is owned by the LexisNexis Group.

We welcome your comments, but please adhere to our comment policy and the ABA Code of Conduct.

Commenting is not available in this channel entry.