Legal Marketing & Consulting

1133 ABA Journal Legal Marketing & Consulting articles.

Awards are great marketing tools, but they’re not all created equal
Some lawyers have baked their political views into their firms’ DNA

It’s long been acknowledged that politics should be a topic avoided on dates, at family gatherings and at work. But for some attorneys, being political has become part of their business model.

How to ethically respond to negative reviews from clients
Court tosses $177K sanction against prominent lawyer accused of using poll to influence opinion
The Texas Supreme Court has vacated a $177,000 sanction against a prominent lawyer accused of commissioning a telephone survey before a trial that was intended to influence potential jurors rather than gauge community attitudes.
12 tips to market your law practice during the COVID-19 pandemic
Lawyers have a unique opportunity during the COVID-19 outbreak to capture new files and business. In-person events are out these days; however, web traffic is up 27% since the pandemic hit home, according to the New York Times. Now is the time to use a personal touch and double down on digital marketing.
Facebook’s woes may have driven big firms away, but small firms and solos still see it as a great way to advertise
50 ways to market your practice

For lawyers, marketing is a vital part of business, but it can be tricky, overwhelming and even intimidating. So we asked lawyers, legal professionals, marketers, consultants and other experts for 50 ways lawyers can stand out.

Can law firms really improve their marketing for free?
How can law firms put their marketing plans into action with a limited budget? During a Thursday panel at ABA Techshow entitled “Free Lunch: Market Your Practice Online for (Almost) Free,” Gyi Tsakalakis and Joy Hawkins offered practical and cost-effective things lawyers can do to attract more clients.
Marketing your practice: The ins and outs of legal client relationship management tools

Legal marketing is a relatively new concept.

How 2 Texas lawyers are marketing their practice through song
Thanks to social media and the internet, it’s never been easier—or more affordable—for lawyers to advertise. On the other hand, having so many avenues available to lawyers makes it more difficult for anyone to stand out from the crowd.
What can lawyers do to combat their bad PR?

If you’re a lawyer, you’ve probably encountered hundreds if not thousands of lawyer jokes. While laughing at lawyer punchlines is all fun and games, it can also lead to dire consequences if the public distrusts attorneys enough not to hire them.

Federalist Society official Leonard Leo embarks on a new conservative venture
Leonard Leo, executive vice president of the Federalist Society, a conservative legal group, is stepping aside from his daily duties at the organization to launch a consulting firm that will fund conservative causes.
The how and the why of law blogs

These days, there’s a lot more to law firm management than simply running the day-to-day business, writes lawyer Nicole Black. Blogging is often the least appealing for many lawyers since it requires a regular time commitment. That being said, you just may find that once you get into the habit of blogging regularly, it can be an affordable, effective and enjoyable way to market your law practice.

Oregon bar considering paraprofessional licensing and bar-takers without JDs
The Oregon State Bar's board of governors took major steps to liberalize rules around paraprofessional licensing and allowing people without law degrees to sit for the bar exam.
Lawyer is suspended partly for fundraising appeal on law firm website
A New York lawyer has been suspended in part because of a fundraising appeal on her Rochester law firm’s website.

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