ABA Journal

Legal Marketing & Consulting

1147 ABA Journal Legal Marketing & Consulting articles.

Why an online legal marketplace has added tech companies and other alternative providers

“We are creating a much more connected ecosystem, so that in-house teams can find the right solution in one place,” says Basha Rubin, CEO and co-founder at Priori, who was also a 2018 ABA Journal Legal Rebel.

How LinkedIn can help lawyers develop and market their brands

How do you use LinkedIn? Do you see it as a static resumé, or is it the equivalent of your morning newspaper? For Marc W. Halpert, LinkedIn is the most effective way lawyers and other professionals can build their brand, display expertise in niche markets, and nurture business relationships.

This law firm will pay $100K for best jingle ‘that pairs well with fighting for justice’

Go to Morgan & Morgan’s website, and you will see a banner touting $10 billion recovered for clients. Now, the personal injury law firm is prepared to pay $100,000 to one lucky person who writes the best “catchy, unforgettable jingle that pairs well with fighting for justice.”

Legal vendors have had mixed experiences with virtual conferences amid COVID-19

Vendors say they look forward to the return of conferences with in-person elements, but they advise organizers not to simply revert back to the way they have always done things.

Some lawyers have reinvented themselves to become ‘COVID-19 attorneys’

The coronavirus has affected every aspect of life, from employment to housing to travel to child safety. And while some law firms have closed their doors within the last few months, others are simply adjusting their focus. In fact, some lawyers have switched focus entirely, becoming full-time “COVID attorneys.”

Do clients care more about a lawyer seeming smart or likable?

“Don’t take ‘likable’ the wrong way,” said brand consultant Katy Goshtasbi. “This is not about high school likability. It’s about whether you resonate with me.”

Afternoon Briefs: 2 well-known law firms shun merger idea; law firm of Biden’s brother touts connection

Quinn Emanuel and Boies Schiller shun merger idea

Neither Boies Schiller Flexner nor Quinn Emanuel Urquhart & Sullivan are embracing a legal recruiter’s suggestion that the two firms should merge.…

Deloitte’s legal arm will add up to 86 lawyers from UK law firm

Deloitte’s legal arm is acquiring the London law firm Kemp Little and up to 86 of its lawyers, including its 29 partners.

7 tips for cost-efficient and effective law firm marketing during COVID-19

Prior to the COVID-19 pandemic, successful law firm marketing had a different tone and message than it does now, and marketing will continue evolving in the coming months. Consider these seven marketing pointers from lawyer and author Tiana H. Hardison.

More work shifted to law partners as demand for legal services dropped, new report says

Are partners hoarding legal work in challenging times? That is one of the questions raised by a new report that found that the average growth in billed rates reached record highs in the year’s second quarter, even as demand for legal services plummeted.

Afternoon Briefs: Deloitte unveils legal services unit; forensic botanist as crime solver

Deloitte launches legal business services in US

Deloitte announced Monday it is launching its Legal Business Services unit in the United States to help corporate legal departments streamline and automate…

More law firms are likely to make some furloughs permanent, legal experts say

Katten Muchin Rosenman’s decision to lay off some furloughed staff members may be followed by more announcements of layoffs at other law firms, according to legal industry experts.

Afternoon Briefs: Judge won’t block book by Trump’s niece; ex-BigLaw lawyer wants harassment lawsuit tossed

Judge tosses bid to block Mary Trump’s book

A New York judge has ruled that he doesn’t have the authority to block publication of a book by Mary Trump, the…

New York court system’s admin board lifts ban on law firm trade names

The New York court system’s administrative board has lifted the ban on law firms advertising their services under trade or domain names.

Awards are great marketing tools, but they’re not all created equal

Lucy Davis of Davis Law Group in Seattle is not an attorney. In fact, she is ineligible to sit for the bar. That’s because she’s a poodle. Nevertheless, that didn’t prevent her from being honored as a Lawyer of Distinction in the personal injury field in 2017.

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