Legal Marketing & Consulting

1139 ABA Journal Legal Marketing & Consulting articles.

7 tips for cost-efficient and effective law firm marketing during COVID-19

Prior to the COVID-19 pandemic, successful law firm marketing had a different tone and message than it does now, and marketing will continue evolving in the coming months. Consider these seven marketing pointers from lawyer and author Tiana H. Hardison.

Sep 10, 2020 9:30 AM CDT

More work shifted to law partners as demand for legal services dropped, new report says

Are partners hoarding legal work in challenging times? That is one of the questions raised by a new report that found that the average growth in billed rates reached record highs in the year’s second quarter, even as demand for legal services plummeted.

Aug 13, 2020 2:11 PM CDT

Afternoon Briefs: Deloitte unveils legal services unit; forensic botanist as crime solver

Deloitte launches legal business services in US

Deloitte announced Monday it is launching its Legal Business Services unit in the United States to help corporate legal departments streamline and automate…

Jul 13, 2020 4:15 PM CDT

More law firms are likely to make some furloughs permanent, legal experts say

Katten Muchin Rosenman’s decision to lay off some furloughed staff members may be followed by more announcements of layoffs at other law firms, according to legal industry experts.

Jul 2, 2020 12:33 PM CDT

Afternoon Briefs: Judge won’t block book by Trump’s niece; ex-BigLaw lawyer wants harassment lawsuit tossed

Judge tosses bid to block Mary Trump’s book

A New York judge has ruled that he doesn’t have the authority to block publication of a book by Mary Trump, the…

Jun 25, 2020 4:49 PM CDT

New York court system’s admin board lifts ban on law firm trade names

The New York court system’s administrative board has lifted the ban on law firms advertising their services under trade or domain names.

Jun 19, 2020 12:45 PM CDT

Awards are great marketing tools, but they’re not all created equal

Lucy Davis of Davis Law Group in Seattle is not an attorney. In fact, she is ineligible to sit for the bar. That’s because she’s a poodle. Nevertheless, that didn’t prevent her from being honored as a Lawyer of Distinction in the personal injury field in 2017.

Jun 1, 2020 1:10 AM CDT

Some lawyers have baked their political views into their firms’ DNA

It’s long been acknowledged that politics should be a topic avoided on dates, at family gatherings and at work. But for some attorneys, being political has become part of their business model.

Jun 1, 2020 1:05 AM CDT

How to ethically respond to negative reviews from clients

Attorneys who receive negative online reviews may feel compelled to respond, especially if the reviews are unfair or inaccurate. Formal and informal ethics opinions issued throughout the country consistently agree that attorneys are permitted to respond to negative reviews. But how it’s done is a matter of ethics and professionalism.

Jun 1, 2020 12:45 AM CDT

Court tosses $177K sanction against prominent lawyer accused of using poll to influence opinion

The Texas Supreme Court has vacated a $177,000 sanction against a prominent lawyer accused of commissioning a telephone survey before a trial that was intended to influence potential jurors rather than gauge community attitudes.

Apr 28, 2020 11:11 AM CDT

12 tips to market your law practice during the COVID-19 pandemic

Lawyers have a unique opportunity during the COVID-19 outbreak to capture new files and business. In-person events are out these days; however, web traffic is up 27% since the pandemic hit home, according to the New York Times. Now is the time to use a personal touch and double down on digital marketing.

Apr 14, 2020 8:00 AM CDT

Facebook’s woes may have driven big firms away, but small firms and solos still see it as a great way to advertise

Apr 1, 2020 1:40 AM CDT

50 ways to market your practice

For lawyers, marketing is a vital part of business, but it can be tricky, overwhelming and even intimidating. So we asked lawyers, legal professionals, marketers, consultants and other experts for 50 ways lawyers can stand out.

Apr 1, 2020 12:00 AM CDT

Can law firms really improve their marketing for free?

How can law firms put their marketing plans into action with a limited budget? During a Thursday panel at ABA Techshow entitled “Free Lunch: Market Your Practice Online for (Almost) Free,” Gyi Tsakalakis and Joy Hawkins offered practical and cost-effective things lawyers can do to attract more clients.

Feb 27, 2020 2:05 PM CST

Marketing your practice: The ins and outs of legal client relationship management tools

Legal marketing is a relatively new concept.

Feb 25, 2020 3:03 PM CST

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