ABA Journal

Legal Marketing & Consulting

1167 ABA Journal Legal Marketing & Consulting articles.

Worried about the 2023 lawyer jobs market? This legal search consultant has some tips

While 2022 was a phenomenal year for attorneys and “anyone with a pulse” and a law license could find work, 2023 might “go back to normal,” says Valerie A. Fontaine, a founding director of the legal search company SeltzerFontaine.

Firm has to face suit accusing it of violating patient confidentiality laws by touting med-mal win

A law firm will have to face a lawsuit claiming that it violated confidentiality laws when it disclosed mental health records about its lawyer client when touting a win in his medical-malpractice case, according to an Illinois appeals court.

Fish & Richardson cuts litigation secretary positions; consultant warns of ‘dying profession’

Fish & Richardson is eliminating the position of legal secretary across its 14 offices.

Reach new clients with chat tools for your law firm’s website

Did you know that bringing in new business is one of the top challenges for lawyers? The good news is that effective marketing is a perfect antidote to this problem. Unfortunately, most lawyers know very little about legal marketing, and with so many online and offline marketing choices available, it can be difficult to determine which ones will work best for a law firm's needs.

Customers are relying on web searches, but some lawyers aren’t prioritizing SEO and social media marketing

Law firms are slowly but surely making the jump from email marketing to social media and SEO advertising—but they’re not all on the other side yet.

EmotionTrac analyzes facial expressions in real time to help lawyers pick juries, market themselves

Facial recognition software is becoming a greater part of our everyday lives. But the technology is controversial and not without its critics. Questions about its accuracy—especially relating to recognizing minority faces—remain.

4th Circuit upholds restrictions on lawyer ads seeking drug and device clients

A federal appeals court has upheld West Virginia’s restrictions on lawyer advertising that seeks clients for litigation involving medication and medical devices.

The return of the Master’s Conference and honing your skills in a post-pandemic legal market

Ari Kaplan recently spoke with members of the board of directors for the Master's Conference, including Rick Clark, its co-founder and senior director of sales enablement and strategy with CloudNine; Monica Harris, product business manager of enterprise solutions at Cellebrite; and Marla Mohr, manager of client relations at the Association of Certified E-Discovery Specialists.

Ex-Tesla attorney leveraged her contract expertise into a book and thriving LinkedIn community

In 2020, a contract attorney posted to LinkedIn once per day, every day, for a month. A selection of those posts found its way into a self-published book, Practical Tips on How To Contract.

Best Lawyers sues Washingtonian publisher for ‘Washington, DC’s Best Lawyers’ directory

The company that does business as Best Lawyers has sued the publisher of the Washingtonian magazine for its publication of a directory and lawyer referral service called “Washington, D.C.’s Best Lawyers.”

Uber-ads: Always on the lookout for effective ways to advertise, lawyers are turning to ride-share vehicles

Miami-based personal injury attorney Amanda Demanda says since she started using Carvertise last year, she has frequently heard from people in the community who have seen ride-share cars with her image on them.

‘The pandemic has left its mark’ on law firm talent management, says legal tech CEO

Ari Kaplan recently spoke with Sang Lee, the CEO and co-founder of Thine, a technology company that develops and deploys prehiring and integration assessments. She is a lawyer and entrepreneur who has also owned and operated SJL Attorney Search and Volta Talent Strategies.

Major law firm buys property in the metaverse and opens virtual office

After advising global accounting firm PwC on its purchase of metaverse property, Arent Fox decided to follow suit.

Lawyer can’t pursue suit over negative online reviews by nonclients, 7th Circuit rules

A federal appeals court has upheld the dismissal of an Illinois lawyer’s libel lawsuit against online commenters who gave him one-star ratings after he posted an “odd and offensive” comment on Facebook.

Lawyer kicked off LinkedIn for alleged self-promotional posts loses appeal of consumer fraud case

A New Jersey appeals court has affirmed the dismissal of a lawyer’s lawsuit against LinkedIn for kicking him off the platform.

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