ABA Journal

Legal Marketing & Consulting

1152 ABA Journal Legal Marketing & Consulting articles.

Poll: Which ABA Journal magazine cover from 2021 was your favorite?

In 2021, we covered a wide array of diverse, in-depth and hard-hitting legal topics at the ABA Journal.

3 decades ago, legal headhunting required more time for fewer placements

Two female recruiters are featured in this month’s Asked and Answered podcast, which is looking at how legal recruiting has changed over the years, including an incredibly hot job market for 2021.

Can your law firm afford not to redesign its website?

Modernizing your website isn’t superfluous to your business plan—it’s a key part of its success, according to this legal sector-focused brand strategist and multidisciplinary designer.

Some law firms try to keep their lawyers under the radar in misguided effort to keep them

Some law firms trying to hold on to their lawyers are offering special bonuses and perks, making counteroffers, offering more interesting work, and promoting on a shortened timeline.

How to market your legal services to Hispanic clients

Hispanics are becoming an increasingly large segment of the U.S. population, and for an enterprising lawyer, serving the legal needs of Spanish-speaking clients seems like a solid business development goal. But running your existing marketing materials through Google Translate and slapping "Se habla español" on your website is not enough, says Liel Levy of Nanato Media.

Why an online legal marketplace has added tech companies and other alternative providers

“We are creating a much more connected ecosystem, so that in-house teams can find the right solution in one place,” says Basha Rubin, CEO and co-founder at Priori, who was also a 2018 ABA Journal Legal Rebel.

How LinkedIn can help lawyers develop and market their brands

How do you use LinkedIn? Do you see it as a static resumé, or is it the equivalent of your morning newspaper? For Marc W. Halpert, LinkedIn is the most effective way lawyers and other professionals can build their brand, display expertise in niche markets, and nurture business relationships.

This law firm will pay $100K for best jingle ‘that pairs well with fighting for justice’

Go to Morgan & Morgan’s website, and you will see a banner touting $10 billion recovered for clients. Now, the personal injury law firm is prepared to pay $100,000 to one lucky person who writes the best “catchy, unforgettable jingle that pairs well with fighting for justice.”

Legal vendors have had mixed experiences with virtual conferences amid COVID-19

Vendors say they look forward to the return of conferences with in-person elements, but they advise organizers not to simply revert back to the way they have always done things.

Some lawyers have reinvented themselves to become ‘COVID-19 attorneys’

The coronavirus has affected every aspect of life, from employment to housing to travel to child safety. And while some law firms have closed their doors within the last few months, others are simply adjusting their focus. In fact, some lawyers have switched focus entirely, becoming full-time “COVID attorneys.”

Do clients care more about a lawyer seeming smart or likable?

“Don’t take ‘likable’ the wrong way,” said brand consultant Katy Goshtasbi. “This is not about high school likability. It’s about whether you resonate with me.”

Afternoon Briefs: 2 well-known law firms shun merger idea; law firm of Biden’s brother touts connection

Quinn Emanuel and Boies Schiller shun merger idea

Neither Boies Schiller Flexner nor Quinn Emanuel Urquhart & Sullivan are embracing a legal recruiter’s suggestion that the two firms should merge.…

Deloitte’s legal arm will add up to 86 lawyers from UK law firm

Deloitte’s legal arm is acquiring the London law firm Kemp Little and up to 86 of its lawyers, including its 29 partners.

7 tips for cost-efficient and effective law firm marketing during COVID-19

Prior to the COVID-19 pandemic, successful law firm marketing had a different tone and message than it does now, and marketing will continue evolving in the coming months. Consider these seven marketing pointers from lawyer and author Tiana H. Hardison.

More work shifted to law partners as demand for legal services dropped, new report says

Are partners hoarding legal work in challenging times? That is one of the questions raised by a new report that found that the average growth in billed rates reached record highs in the year’s second quarter, even as demand for legal services plummeted.

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