ABA Journal

Legal Marketing & Consulting

1163 ABA Journal Legal Marketing & Consulting articles.

Customers are relying on web searches, but some lawyers aren’t prioritizing SEO and social media marketing

Law firms are slowly but surely making the jump from email marketing to social media and SEO advertising—but they’re not all on the other side yet.

EmotionTrac analyzes facial expressions in real time to help lawyers pick juries, market themselves

Facial recognition software is becoming a greater part of our everyday lives. But the technology is controversial and not without its critics. Questions about its accuracy—especially relating to recognizing minority faces—remain.

4th Circuit upholds restrictions on lawyer ads seeking drug and device clients

A federal appeals court has upheld West Virginia’s restrictions on lawyer advertising that seeks clients for litigation involving medication and medical devices.

The return of the Master’s Conference and honing your skills in a post-pandemic legal market

Ari Kaplan recently spoke with members of the board of directors for the Master's Conference, including Rick Clark, its co-founder and senior director of sales enablement and strategy with CloudNine; Monica Harris, product business manager of enterprise solutions at Cellebrite; and Marla Mohr, manager of client relations at the Association of Certified E-Discovery Specialists.

Ex-Tesla attorney leveraged her contract expertise into a book and thriving LinkedIn community

In 2020, a contract attorney posted to LinkedIn once per day, every day, for a month. A selection of those posts found its way into a self-published book, Practical Tips on How To Contract.

Best Lawyers sues Washingtonian publisher for ‘Washington, DC’s Best Lawyers’ directory

The company that does business as Best Lawyers has sued the publisher of the Washingtonian magazine for its publication of a directory and lawyer referral service called “Washington, D.C.’s Best Lawyers.”

Uber-ads: Always on the lookout for effective ways to advertise, lawyers are turning to ride-share vehicles

Miami-based personal injury attorney Amanda Demanda says since she started using Carvertise last year, she has frequently heard from people in the community who have seen ride-share cars with her image on them.

‘The pandemic has left its mark’ on law firm talent management, says legal tech CEO

Ari Kaplan recently spoke with Sang Lee, the CEO and co-founder of Thine, a technology company that develops and deploys prehiring and integration assessments. She is a lawyer and entrepreneur who has also owned and operated SJL Attorney Search and Volta Talent Strategies.

Major law firm buys property in the metaverse and opens virtual office

After advising global accounting firm PwC on its purchase of metaverse property, Arent Fox decided to follow suit.

Lawyer can’t pursue suit over negative online reviews by nonclients, 7th Circuit rules

A federal appeals court has upheld the dismissal of an Illinois lawyer’s libel lawsuit against online commenters who gave him one-star ratings after he posted an “odd and offensive” comment on Facebook.

Lawyer kicked off LinkedIn for alleged self-promotional posts loses appeal of consumer fraud case

A New Jersey appeals court has affirmed the dismissal of a lawyer’s lawsuit against LinkedIn for kicking him off the platform.

Poll: Which ABA Journal magazine cover from 2021 was your favorite?

In 2021, we covered a wide array of diverse, in-depth and hard-hitting legal topics at the ABA Journal.

3 decades ago, legal headhunting required more time for fewer placements

Two female recruiters are featured in this month’s Asked and Answered podcast, which is looking at how legal recruiting has changed over the years, including an incredibly hot job market for 2021.

Can your law firm afford not to redesign its website?

Modernizing your website isn’t superfluous to your business plan—it’s a key part of its success, according to this legal sector-focused brand strategist and multidisciplinary designer.

Some law firms try to keep their lawyers under the radar in misguided effort to keep them

Some law firms trying to hold on to their lawyers are offering special bonuses and perks, making counteroffers, offering more interesting work, and promoting on a shortened timeline.

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