Legal tech conferences are loading up on celebrity speakers

While celebrities may add a hip factor, a dash of excitement and a story to tell post-conference, some attendees aren’t so sure it’s the best use of a legal conference.

Apr 1, 2025 2:20 AM CDT

Diversity references scrubbed from BigLaw websites amid DEI probes; informal guidance issued

BigLaw firms are scrubbing diversity mentions from their websites and reexamining policies amid the Trump administration’s attack on diversity, equity and inclusion programs that it considers to be illegal.

Mar 20, 2025 11:57 AM CDT

Florida lawyer is building up her law practice and growing her network via social media

While others were baking sourdough bread, stockpiling toilet paper and watching Tiger King during the COVID-19 pandemic, Florida lawyer Claudia Cobreiro spent her time on Instagram. “I felt like I couldn’t spend COVID waiting for it to pass,” Cobreiro says. “I wanted to grow my network.” It ended up transforming her practice and her life. For her, it was all about “the ’gram.”

Mar 3, 2025 9:04 AM CST

BigLaw firm tones down diversity references on website, citing ‘fluctuating internal and external expectations’

Updated: K&L Gates has removed references to “diversity” from its website and rebranded its Diversity and Inclusion Committee.

Feb 13, 2025 10:13 AM CST

Full-Court Press: Two South Carolina lawyers focus the spotlight on Alex Murdaugh—and themselves

Over the past few years, many TV shows, YouTube videos and podcasts saw significant audience interest from anything Alex Murdaugh-related. Ronald Richter and Eric Bland, two South Carolina lawyers who in 2021 sued Murdaugh on the Satterfields’ behalf, have been happy to share their opinions about him.

Feb 1, 2025 2:30 AM CST

Which fictional lawyers get the most Google traffic?

When the reckless, self-assured Harvey Specter struts into an office on Suits, are you riveted to the television screen? Do you do a Google search of him to learn more about his character? If the answer is yes, then you are in good company.

Feb 1, 2025 1:25 AM CST

Launch into 2025 with our Mind Your Business roundup

As you gear up for a productive 2025, check out our Mind Your Business advice from the past year. Mind Your Business, which launched in 2020, is a way for legal professionals to offer each other practical practice advice.

Jan 2, 2025 3:30 PM CST

Car-racing costs can’t be deducted by lawyer as marketing expense, 10th Circuit rules

A solo personal injury lawyer can’t count the costs of car racing as a marketing activity, a federal appeals court ruled Monday.

Dec 11, 2024 8:48 AM CST

5 tips to make the most of an experiential marketing initiative

Dec 1, 2024 3:00 AM CST

Show, Don’t Sell: Luxury brands use experiential marketing to attract customers—and so can law firms, experts say

But experiential marketing isn’t exclusive to high rollers. It’s been used by brands behind products ranging from sneakers to chocolate-hazelnut spread to foster excitement and ultimately investment.

Dec 1, 2024 2:50 AM CST

Things worth knowing about our lawyers and leaders

It is the final question I pose, when interviewing lawyers to write their bios, as a small part of my legal marketing, PR and communications practice. I will already have digested their standard fare: what they do, what they want to do more of, why what they do really matters and to whom.

Oct 30, 2024 2:40 PM CDT

The Career Evolution: Making strategic moves within the law

The legal job market is robust. And within all those professional journeys there are two types of searchers: those lawyers seeking a job change and those seeking a career change. If you’re in the market, it’s important not to conflate these two paths.

Oct 10, 2024 10:25 AM CDT

How to integrate marketing insights into legal writing

Assuming that you share your legal knowledge and experience without oversimplification, advice from marketing experts can be worthwhile and immensely useful. Here are a few ways to embrace marketing advice without leaving your legal training behind.

Sep 3, 2024 1:10 PM CDT

Beyond Logic: The case for emotional branding for law firms

Businesses increasingly recognize emotion’s pivotal role in decision-making. Research in the Harvard Business Review shows emotional connections can drive significant gains.

Aug 5, 2024 8:53 AM CDT

Hidden Talent Pool in Plain Sight: Corporate America wants you—for nonlegal roles

Management consulting firms and Big Four accounting firms have a secret weapon. It’s not particularly well-camouflaged. It’s there for anyone who bothers to look. Both of these thought leaders hire lawyers for a wide variety of nonlegal jobs. And they’ve been doing so for decades—everything from business development to crisis management to marketing.

Jul 25, 2024 9:14 AM CDT