Scorpion, a provider of legal marketing and tech solutions, announced Wednesday that it is partnering with Clio, the cloud-based practice management platform.
Video content has emerged as a significant tool for law firms seeking to establish authority and attract clients. While traditional marketing methods remain valuable, video has become increasingly important for legal professionals in building trust, demonstrating expertise and connecting with potential clients.
With the legal industry under attack, law firms risk damage to their business and reputation as well as attorney recruitment and retention if they stay silent, according to some legal observers. Others aren’t so sure and say some lawyers are avoiding law firms that entered White House agreements in addition to those that are fighting back.
While snowbirding in Florida, I find I cannot escape the tsunami of lawyers’ billboard ads inundating the state’s roads and highways, trying to attract motorist related business.
A lawyer who wanted his pleadings to stand out has been ordered to remove a large purple dragon watermark from each page of a lawsuit that he filed in federal court.
While celebrities may add a hip factor, a dash of excitement and a story to tell post-conference, some attendees aren’t so sure it’s the best use of a legal conference.
BigLaw firms are scrubbing diversity mentions from their websites and reexamining policies amid the Trump administration’s attack on diversity, equity and inclusion programs that it considers to be illegal.
While others were baking sourdough bread, stockpiling toilet paper and watching Tiger King during the COVID-19 pandemic, Florida lawyer Claudia Cobreiro spent her time on Instagram. “I felt like I couldn’t spend COVID waiting for it to pass,” Cobreiro says. “I wanted to grow my network.” It ended up transforming her practice and her life. For her, it was all about “the ’gram.”
Over the past few years, many TV shows, YouTube videos and podcasts saw significant audience interest from anything Alex Murdaugh-related. Ronald Richter and Eric Bland, two South Carolina lawyers who in 2021 sued Murdaugh on the Satterfields’ behalf, have been happy to share their opinions about him.
When the reckless, self-assured Harvey Specter struts into an office on Suits, are you riveted to the television screen? Do you do a Google search of him to learn more about his character? If the answer is yes, then you are in good company.
As you gear up for a productive 2025, check out our Mind Your Business advice from the past year. Mind Your Business, which launched in 2020, is a way for legal professionals to offer each other practical practice advice.
But experiential marketing isn’t exclusive to high rollers. It’s been used by brands behind products ranging from sneakers to chocolate-hazelnut spread to foster excitement and ultimately investment.
