Legal Marketing & Consulting

1136 ABA Journal Legal Marketing & Consulting articles.

The how and the why of law blogs

These days, there’s a lot more to law firm management than simply running the day-to-day business, writes lawyer Nicole Black. Blogging is often the least appealing for many lawyers since it requires a regular time commitment. That being said, you just may find that once you get into the habit of blogging regularly, it can be an affordable, effective and enjoyable way to market your law practice.

Oregon bar considering paraprofessional licensing and bar-takers without JDs
The Oregon State Bar's board of governors took major steps to liberalize rules around paraprofessional licensing and allowing people without law degrees to sit for the bar exam.
Lawyer is suspended partly for fundraising appeal on law firm website
A New York lawyer has been suspended in part because of a fundraising appeal on her Rochester law firm’s website.
Lawyers have many options when it comes to designing their firm’s websites
Nonlawyers could invest in law firms and own legal businesses under Utah work group’s proposal

A Utah task force is proposing a “regulatory sandbox” to allow experimentation with nonlawyer ownership of legal businesses and nonlawyer investment in law firms.

New legal services providers would test…

Firm settles suit alleging it solicited fake online reviews that tricked woman into becoming client

Kraemer Manes & Associates has settled a lawsuit claiming that a client got bad legal advice after she was tricked into hiring the Pennsylvania law firm because of fake online…

Texas lawyer takes down her marijuana-leaf sign after visit from city inspector

A Texas lawyer has taken down a sign for her criminal defense practice that pictured a large marijuana leaf and the scales of justice.

Lawyer Harmony Schuerman erected her sign…

What’s your brand? Max Miller has some thoughts
It's good to be seen as a "thought leader," but don't call yourself that in marketing materials, says lawyer, professor and small business owner Max Miller.
Timeshare company settles false ad lawsuit with lawyer who claimed ‘fraud’ on his website

Vacation ownership company Diamond Resorts International has settled a lawsuit against an Orlando lawyer and his firm that claimed their website marketing to potential clients interfered with the company’s timeshare…

How to build and leverage your legal brand on LinkedIn

The digital age has transformed the way lawyers do business and market themselves in a job search, says attorney and writer Wendi Weiner.

Your client’s gone viral—now what?
Drawing attention to a client's plight can be a great outcome for an attorney wanting justice in a case. But what do you do when your client is trending on Twitter for all the wrong reasons?
Law firm marketing goes hand in hand with technology, consultant says
Ari Kaplan spoke with Deborah Farone, a law firm marketing adviser who served as the chief marketing officer for Cravath, Swaine & Moore and Debevoise & Plimpton. She is the author of the new book Best Practices in Law Firm Business Development and Marketing
(Practising Law Institute), which is based on more than 60 interviews with law firm leaders and marketers, general counsels and innovators in the profession.
Thanks to technology, lawyers can look fancy without spending a fortune

New lawyers sometimes have few or no job offers following graduation, which leads to them starting their own practices. For that to be successful, they have to know how to…

Majority of lawyers will continue investing in tech for 2019, says new survey

The majority of legal practitioners will continue to invest in technology in 2019, according to a new survey. The report also found that 67 percent think they will increase…

By some financial measures, 2018 was best year for law firms in a decade

Law firms prospered in 2018 as a result of higher demand, billing rates and productivity, according to studies released this week by Thomson Reuters and Citi Private Bank’s law firm…

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