ABA Journal

Legal Marketing & Consulting

1174 ABA Journal Legal Marketing & Consulting articles.

Ex-Tesla attorney leveraged her contract expertise into a book and thriving LinkedIn community

In 2020, a contract attorney posted to LinkedIn once per day, every day, for a month. A selection of those posts found its way into a self-published book, Practical Tips on How To Contract.

Best Lawyers sues Washingtonian publisher for ‘Washington, DC’s Best Lawyers’ directory

The company that does business as Best Lawyers has sued the publisher of the Washingtonian magazine for its publication of a directory and lawyer referral service called “Washington, D.C.’s Best Lawyers.”

Uber-ads: Always on the lookout for effective ways to advertise, lawyers are turning to ride-share vehicles

Miami-based personal injury attorney Amanda Demanda says since she started using Carvertise last year, she has frequently heard from people in the community who have seen ride-share cars with her image on them.

‘The pandemic has left its mark’ on law firm talent management, says legal tech CEO

Ari Kaplan recently spoke with Sang Lee, the CEO and co-founder of Thine, a technology company that develops and deploys prehiring and integration assessments. She is a lawyer and entrepreneur who has also owned and operated SJL Attorney Search and Volta Talent Strategies.

Major law firm buys property in the metaverse and opens virtual office

After advising global accounting firm PwC on its purchase of metaverse property, Arent Fox decided to follow suit.

Lawyer can’t pursue suit over negative online reviews by nonclients, 7th Circuit rules

A federal appeals court has upheld the dismissal of an Illinois lawyer’s libel lawsuit against online commenters who gave him one-star ratings after he posted an “odd and offensive” comment on Facebook.

Lawyer kicked off LinkedIn for alleged self-promotional posts loses appeal of consumer fraud case

A New Jersey appeals court has affirmed the dismissal of a lawyer’s lawsuit against LinkedIn for kicking him off the platform.

Poll: Which ABA Journal magazine cover from 2021 was your favorite?

In 2021, we covered a wide array of diverse, in-depth and hard-hitting legal topics at the ABA Journal.

3 decades ago, legal headhunting required more time for fewer placements

Two female recruiters are featured in this month’s Asked and Answered podcast, which is looking at how legal recruiting has changed over the years, including an incredibly hot job market for 2021.

Can your law firm afford not to redesign its website?

Modernizing your website isn’t superfluous to your business plan—it’s a key part of its success, according to this legal sector-focused brand strategist and multidisciplinary designer.

Some law firms try to keep their lawyers under the radar in misguided effort to keep them

Some law firms trying to hold on to their lawyers are offering special bonuses and perks, making counteroffers, offering more interesting work, and promoting on a shortened timeline.

How to market your legal services to Hispanic clients

Hispanics are becoming an increasingly large segment of the U.S. population, and for an enterprising lawyer, serving the legal needs of Spanish-speaking clients seems like a solid business development goal. But running your existing marketing materials through Google Translate and slapping "Se habla español" on your website is not enough, says Liel Levy of Nanato Media.

Why an online legal marketplace has added tech companies and other alternative providers

“We are creating a much more connected ecosystem, so that in-house teams can find the right solution in one place,” says Basha Rubin, CEO and co-founder at Priori, who was also a 2018 ABA Journal Legal Rebel.

How LinkedIn can help lawyers develop and market their brands

How do you use LinkedIn? Do you see it as a static resumé, or is it the equivalent of your morning newspaper? For Marc W. Halpert, LinkedIn is the most effective way lawyers and other professionals can build their brand, display expertise in niche markets, and nurture business relationships.

This law firm will pay $100K for best jingle ‘that pairs well with fighting for justice’

Go to Morgan & Morgan’s website, and you will see a banner touting $10 billion recovered for clients. Now, the personal injury law firm is prepared to pay $100,000 to one lucky person who writes the best “catchy, unforgettable jingle that pairs well with fighting for justice.”

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