ABA Journal

Legal Marketing & Consulting

1144 ABA Journal Legal Marketing & Consulting articles.

12 tips to market your law practice during the COVID-19 pandemic

Lawyers have a unique opportunity during the COVID-19 outbreak to capture new files and business. In-person events are out these days; however, web traffic is up 27% since the pandemic hit home, according to the New York Times. Now is the time to use a personal touch and double down on digital marketing.

Facebook’s woes may have driven big firms away, but small firms and solos still see it as a great way to advertise

50 ways to market your practice

For lawyers, marketing is a vital part of business, but it can be tricky, overwhelming and even intimidating. So we asked lawyers, legal professionals, marketers, consultants and other experts for 50 ways lawyers can stand out.

Can law firms really improve their marketing for free?

How can law firms put their marketing plans into action with a limited budget? During a Thursday panel at ABA Techshow entitled “Free Lunch: Market Your Practice Online for (Almost) Free,” Gyi Tsakalakis and Joy Hawkins offered practical and cost-effective things lawyers can do to attract more clients.

Marketing your practice: The ins and outs of legal client relationship management tools

Legal marketing is a relatively new concept.

How 2 Texas lawyers are marketing their practice through song

Thanks to social media and the internet, it’s never been easier—or more affordable—for lawyers to advertise. On the other hand, having so many avenues available to lawyers makes it more difficult for anyone to stand out from the crowd.

What can lawyers do to combat their bad PR?

If you’re a lawyer, you’ve probably encountered hundreds if not thousands of lawyer jokes. While laughing at lawyer punchlines is all fun and games, it can also lead to dire consequences if the public distrusts attorneys enough not to hire them.

Federalist Society official Leonard Leo embarks on a new conservative venture

Leonard Leo, executive vice president of the Federalist Society, a conservative legal group, is stepping aside from his daily duties at the organization to launch a consulting firm that will fund conservative causes.

The how and the why of law blogs

These days, there’s a lot more to law firm management than simply running the day-to-day business, writes lawyer Nicole Black. Blogging is often the least appealing for many lawyers since it requires a regular time commitment. That being said, you just may find that once you get into the habit of blogging regularly, it can be an affordable, effective and enjoyable way to market your law practice.

Oregon bar considering paraprofessional licensing and bar-takers without JDs

The Oregon State Bar's board of governors took major steps to liberalize rules around paraprofessional licensing and allowing people without law degrees to sit for the bar exam.

Lawyer is suspended partly for fundraising appeal on law firm website

A New York lawyer has been suspended in part because of a fundraising appeal on her Rochester law firm’s website.

Lawyers have many options when it comes to designing their firm’s websites

Nonlawyers could invest in law firms and own legal businesses under Utah work group’s proposal

A Utah task force is proposing a “regulatory sandbox” to allow experimentation with nonlawyer ownership of legal businesses and nonlawyer investment in law firms.

New legal services providers would test…

Firm settles suit alleging it solicited fake online reviews that tricked woman into becoming client

Kraemer Manes & Associates has settled a lawsuit claiming that a client got bad legal advice after she was tricked into hiring the Pennsylvania law firm because of fake online…

Texas lawyer takes down her marijuana-leaf sign after visit from city inspector

A Texas lawyer has taken down a sign for her criminal defense practice that pictured a large marijuana leaf and the scales of justice.

Lawyer Harmony Schuerman erected her sign…

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