Legal Marketing & Consulting

How generative AI can help you market your legal practice

There has been a lot of concern about how generative AI tools are changing the legal industry. But what about the potential of generative AI to help lawyers generate business, market themselves more effectively, and make more money?

Jul 17, 2024 10:00 AM CDT

You were probably not taught to market yourself; now what?

Few law schools offer their graduates LinkedIn self-branding workshops as an employment game-changer before law firm hiring managers. Today, even when taught, self-branding coursework is outdated, even at the best law schools. Or, as widely lamented by attendees in my recent online seminar, marketing courses not offered at all.

Jun 21, 2024 9:21 AM CDT

Do you know who your legal recruiter is?

As 2024 begins, so does the business of legal recruiting. And not surprisingly, we have already seen numerous transfers of law firm partners and groups. The market also anticipates several more major firm mergers this year. As we start this new year, I would like to broach the question, do you know who your legal recruiter is?

Feb 23, 2024 1:37 PM CST

Introducing the American Legal Blogger: Brought to you by the ABA Journal and LexBlog

The ABA Journal and LexBlog, a global leader in legal publishing, have teamed up to present American Legal Blogger to bring together, in one place, blogs, podcasts and other insights and guidance from blogging lawyers worldwide.

Feb 14, 2024 3:39 PM CST

Our top LinkedIn posts of 2023

Social media is an ever-shifting landscape, but one trend that we've seen at the ABA Journal over the past few years is the uptick in the use of LinkedIn among lawyers. It may have once been a static place to dump resumé details or humblebrag, but LinkedIn is now hosting in-depth discussions and thriving communities of legal professionals.

Dec 21, 2023 9:47 AM CST

Solo practitioner reprimanded for website’s ‘lowest fees in the state’ claim

A solo practitioner who once practiced law in Oakhurst, New Jersey, has been sanctioned partly for false or misleading website statements, including a claim that his law firm had the “lowest fees in the state.”

Dec 14, 2023 10:28 AM CST

Lawyer’s copied website material, statements about experience weren’t false or misleading, top state court rules

A part-time lawyer didn’t violate a disciplinary rule banning false or misleading communications by posting copied material on her website, along with statements such as “experience counts,” the Kansas Supreme Court ruled Dec. 1.

Dec 7, 2023 3:35 PM CST

Law firm press release didn’t violate patient confidentiality law, top Illinois court rules

A law firm press release describing its client’s suicide attempt in a hospital emergency room did not violate Illinois law on patient confidentiality, the Illinois Supreme Court has ruled.

Dec 4, 2023 2:27 PM CST

There are an abundance of options when it comes to law firm advertising on social media

With so many options, it’s possible that law firms and their marketing managers may be overwhelmed by all the platforms. Does it behoove lawyers to jump in and start promoting themselves on all the available networks?

Dec 1, 2023 2:30 AM CST

Gordon Rees rebrands, becomes first law firm to add ‘numerical identifier’ to name

Gordon Rees Scully Mansukhani has announced that it is rebranding with a new name that includes a “numerical identifier” intended to emphasize its offices in all 50 states.

Oct 10, 2023 11:39 AM CDT

BigLaw firm’s suit seeks recruiter refund for lateral partner who soon left

Foley & Lardner alleges that legal recruiter Mark Bruce International Inc. failed to refund a recruiting fee as required by a contract provision governing lateral hires who don’t work out.

Oct 5, 2023 8:49 AM CDT

4 ways to grow your new law firm without overextending yourself

Before you start drafting a plan to expand your firm into new territories or practice new areas of law, it’s important that you don’t fall into the habit of overworking yourself in order to achieve your business goals.

Sep 18, 2023 11:19 AM CDT

TikTok ban might sting legal influencers, but they have plenty of other options

TikTok is trending for the wrong reason these days. In late March, lawmakers in Washington, D.C., grilled TikTok CEO Shou Zi Chew after claiming the app, owned by Beijing-based ByteDance, is a national security threat because of its ties to the Chinese government.

Jun 1, 2023 2:30 AM CDT

Wife of Chief Justice Roberts generated $10M in commissions in this job, whistleblower says

Jane Sullivan Roberts, the wife of Chief Justice John Roberts, generated $10.3 million in commissions as a legal recruiter over an eight-year period, according to internal records cited by Business Insider.

May 1, 2023 12:46 PM CDT

Some BigLaw firms decline to pay for Twitter check marks, while SCOTUSblog takes a stand

Out of 17 top law firms that had free blue check marks from Twitter, only three have apparently paid to keep them, according to a review by Reuters.

Apr 26, 2023 11:22 AM CDT