Legal tech company Clio, marketing provider Scorpion announce new partnership
Scorpion, a provider of legal marketing and tech solutions, announced Wednesday that it is partnering with Clio, the cloud-based practice management platform.
This new partnership will attempt to help law firms better measure the return on investment they get from their marketing efforts, according to a press release.
“Scorpion’s integration with Clio has been an absolute game-changer for our firm,” said David Dischley, founding partner at Dischley Law, in a statement. “It has saved us countless hours by automatically capturing leads and seamlessly syncing them into our case management system. What used to take multiple steps—and risked things slipping through the cracks—now happens effortlessly.”
Vancouver-based Clio, which was founded in 2008, is a major player in the legal tech industry, focusing on innovation and integration for law firms. Scorpion focuses on digital marketing solutions for the firms.
With the partnership, the release says, firms will be able to track steps from start to finish automatically, and they’ll receive real-time performance data. And with Scorpion AI, they can easily identify high-value clients to increase their return on investment.
Importantly, the partnership will identify campaign insights detailing which parts of the marketing campaigns are working—and which aren’t generating revenue. The data the firms receive will help with optimizing their marketing strategies.
“Built on years of serving mutual customers, we’re empowering firms to leverage their data by connecting marketing insights with case outcomes,” said Reagan Attle, Clio’s chief marketing officer, in a press release. “Together, we’re unlocking a future where every decision is smarter, every client experience is stronger, and growth is both measurable and repeatable.”
The companies announced that Clio, which is also an advertiser with the ABA Journal, will now serve as Scorpion’s preferred software partner for legal services, and Scorpion will take on the role of Clio’s preferred marketing partner. Currently, the two companies serve more than 500 mutual companies, but this is expected to grow with the partnership, which will allow seamless lead syncing and campaign optimization.
This comes as law firms are struggling with upping their marketing operation amidst heightened competition within the industry.
“One of the biggest advantages is how seamlessly we can now tie our marketing efforts to actual revenue,” said David Zwanetz, owner and co-managing partner with Shapiro Zwanetz & Lake, in the press release. “Instead of relying on surface-level metrics, we can see exactly which channels and campaigns are driving retained clients and meaningful growth. This level of detail helps us refine our strategies, allocate resources more effectively and ultimately improve ROI.”
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