ABA Journal

Legal Marketing & Consulting

1144 ABA Journal Legal Marketing & Consulting articles.

What’s your brand? Max Miller has some thoughts

It's good to be seen as a "thought leader," but don't call yourself that in marketing materials, says lawyer, professor and small business owner Max Miller.

Timeshare company settles false ad lawsuit with lawyer who claimed ‘fraud’ on his website

Vacation ownership company Diamond Resorts International has settled a lawsuit against an Orlando lawyer and his firm that claimed their website marketing to potential clients interfered with the company’s timeshare…

How to build and leverage your legal brand on LinkedIn

The digital age has transformed the way lawyers do business and market themselves in a job search, says attorney and writer Wendi Weiner.

Your client’s gone viral—now what?

Drawing attention to a client's plight can be a great outcome for an attorney wanting justice in a case. But what do you do when your client is trending on Twitter for all the wrong reasons?

Law firm marketing goes hand in hand with technology, consultant says

Ari Kaplan spoke with Deborah Farone, a law firm marketing adviser who served as the chief marketing officer for Cravath, Swaine & Moore and Debevoise & Plimpton. She is the author of the new book Best Practices in Law Firm Business Development and Marketing
(Practising Law Institute), which is based on more than 60 interviews with law firm leaders and marketers, general counsels and innovators in the profession.

Thanks to technology, lawyers can look fancy without spending a fortune

New lawyers sometimes have few or no job offers following graduation, which leads to them starting their own practices. For that to be successful, they have to know how to…

Majority of lawyers will continue investing in tech for 2019, says new survey

The majority of legal practitioners will continue to invest in technology in 2019, according to a new survey. The report also found that 67 percent think they will increase…

By some financial measures, 2018 was best year for law firms in a decade

Law firms prospered in 2018 as a result of higher demand, billing rates and productivity, according to studies released this week by Thomson Reuters and Citi Private Bank’s law firm…

Lawyer says ‘disgusting’ Facebook post to drunken people was written by hacker

A Florida lawyer says a hacker was to blame for a Facebook post offering sympathy and legal services to people who are drunk after encountering “the tease.”

Lawyer Albert Sauline…

ABA Techshow to delve into ‘future proofing’ law practices

With increased demand, the ABA’s marquee technology conference is doubling its academic offerings, moving events to larger venues and even providing more yoga classes—all in an effort to help keep attorneys’ practices, and bodies, spry and ready for the future.

See the video: Lawyer in bathrobe serves up proper way to eat cereal in online ad

A St. Louis lawyer in a bathrobe dishes on “milk displacement theory” and the dangers of mixing Cocoa Puffs and Fruity Pebbles in a video that mentions his law firm…

How lawyers can make positive—and negative—online reviews work for them

Knowing the importance of your online reviews to prospective clients, as well as how to track, manage and properly respond to your reviews is something that can be valuable to any law firm. It can be the difference between success or failure.

From consulting to politics, former Orrick CEO continues to beat the drum for change

When Ralph Baxter joined the inaugural class of Legal Rebels in 2009, he was the CEO and chairman of Orrick Herrington & Sutcliffe. Just a year into the biggest recession since the Great Depression, he caught the ABA Journal’s attention through his initiatives that took Orrick from a domestic, California-based firm to an international heavyweight while navigating economic turbulence.

Networking: How successful lawyers do it and why you should, too

Networking is a skill that seems like a relic of the 20th century. In society today, we have social media, texting and videoconferencing. These do not substitute for the personal contact, attention and commitment necessary for building lasting relationships.

4 strategies for building the habit of lasting resilience in the legal profession

The legal profession has historically avoided talking about the problems of mental health and substance abuse among attorneys—until now.

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