New ‘Raising the Bar’ TV Show Raises the Toll Bar

Drivers on an Indiana toll road got two hours of free tolls on Labor Day and fliers about a new legal television show.

The program is called Raising the Bar, so TNT, the network that is airing the drama, decided to “raise the bar” for toll payers, the Post-Tribune reports. The series is based on a lawyer’s experiences as a Bronx public defender. The ABA Journal talked to the creator of the show in a September story.

Hammond drivers who stopped to pay cash got promotional fliers while those with toll passes passed banners for the show. Marketing coordinator Rita Gallagher says a similar promotion is planned for the Pennsylvania turnpike in Philadelphia. Toll plazas in Atlanta and Orlando may also agree to participate.