Trial and ‘Tru’ for Court TV
Posted Jul 16, 2007 11:05 AM CST
By Debra Cassens Weiss
Court TV is getting a makeover and a new name.
Beginning Jan. 1, the network that featured live trials and legal analysis will add different kinds of programs to its evening lineup, the New York Times reports.
Working titles include “Ski Patrol,” featuring crackdowns on unruly snowboarders, and “Bounty Girls,” about female bounty hunters. Steve Koonin, president of Turner Entertainment Networks, told the Times the network is changing to appeal to a younger male demographic.
Reflecting its new emphasis, the network will call itself truTV. The name "tru" comes from reversing the last three letters in “court.”
At least the network didn't derive a new moniker from its initial name: Courtroom Television Network. MooTV just doesn't seem appropriate.