If you like barbecue and use social media, you may have heard of Walter Johnson, a senior citizen social media influencer who goes by “Mr. Tendernism.” It references a term that he uses to describe smoked meat so tender that it falls right off the bone. In November, a North Carolina civil litigator who didn’t know Johnson filed two trademark applications for “Tendernism” for restaurant services and clothing.
Mar 12, 2026 8:55 AM CDT
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