EU Court: This Bud’s for Anheuser
Posted Jun 12, 2007 8:51 AM CST
By Debra Cassens Weiss
A European court ruled today that Anheuser-Busch may use Budweiser and Bud brand names on merchandise such as T-shirts and barbecue sauce.
Reuters reports that Czech brewer Budejovicky Budvar lost its bid to prevent its competitor from registering the trademarks for products other than beer before the Court of First Instance, the European Union’s second-highest court.
The Czech firm, from a town originally known as Budweis, sells Budweiser Budvar and Bud Super Strong.