Legal Marketing & Consulting
This law firm really wants you to like it
Posted Apr 23, 2013 6:49 AM CDT
By Debra Cassens Weiss
Drost, Gilbert, Andrew & Apicella is a new law firm in suburban Chicago, but it already has 700 "likes" on its Facebook page.
The firm’s founders are trying to raise its visibility with a social media campaign that includes “thank you Thursdays” offering prizes for "likes," the Daily Herald reports. One recent prize was a three-month membership at a local gym.
The campaign helps connect the firm with local businesses, according to name partner Colin Gilbert, who is spearheading the social media campaign. The firm is also developing relationships with local chambers of commerce.