Business of Law

Wilson Sonsini Leases Hipper Offices, Offers Free Advice in Push to Attract Start-Ups


Lawyer Yoichiro Taku acknowledges his firm’s new offices in a warehouse in San Francisco’s SoMa district have a marketing benefit.

The offices could be those of a high-tech company, with exposed lighting and unusual decorations, including a British telephone booth, the New York Times DealBook blog reports. “It definitely makes us hipper,” says Taku, a partner with Wilson Sonsini Goodrich & Rosati.

Wilson Sonsini counseled Google when it went public, but the firm is facing increasing competition in the high-tech market, the story says. Though the firm still dominates venture capital deals, “its once-absolute grip on the market has slackened,” according to the Times.

As a result of the competition, Wilson Sonsini and other law firms are trying new tactics to gain credibility with technology companies. The story offers an example: Wilson Sonsini joined with AngelList to post standardized deal documents online. The firm will help start-ups process the forms for free if they agree to become a client.

The firm recently co-hosted an event at its SoMa offices for 30 start-ups to pitch their ideas to potential investors. Free pizza was served along with California-brewed beer called Trumer Pils.

Wilson Sonsini’s efforts “are critical,” the story says. “While early-stage ventures represent just 20 percent of the firm’s business, those companies can generate hefty fees as they mature.”

Previous:
New Indictment Expands Case Against Madoff Ex-Employees, Says Securities Fraud Started in 1970s

Next:
Jones Day Plans to Open Office in Amsterdam


We welcome your comments, but please adhere to our comment policy. Flag comment for moderator.

Commenting is not available in this channel entry.