“This helped me truly focus and narrow down my branding and client/corporate gifting. My brand is luxury estate planning for the middle-class millionaire, and my logo is a bespoke tree created for me by a friend—the Apple Pie Tree of Life. We gift best-in-class apple pies, pie cutters and a gorgeous coffee table book about decorative pies. The lattice motif on my website is evocative of a pie lattice.”

—Patricia De Fonte, De Fonte Law San Francisco