Gerry Spence, the book’s author.

“Gerry Spence was a gifted trial lawyer. His book teaches lawyers to not only prepare on the facts and the law but also to focus on human emotion. If you are only telling a story based on the facts and the law, you’re only telling 50% of the story. I learned from this book to always infuse a case and trial with the human emotional side of a case. It is a valuable lesson that is not taught in law school. All great stories have great facts and appeal to human emotions.”

—Erik A. Christiansen, Parsons Behle & Latimer, and a member of the ABA Board of Governors Salt Lake City