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Legal Marketing

Are You ‘Beer Worthy’? It Could Make Clients More Likely to Hire You

Posted Aug 25, 2011 7:38 AM CDT
By Debra Cassens Weiss

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Clients like to hire “beer-worthy” lawyers, according to an expert on social media and legal marketing.

Clients like to hire lawyers they know, like and trust, according to Adrian Dayton, who wrote the book, Social Media for Lawyers: Twitter Edition. In other words, clients prefer “beer-worthy,” lawyers, Dayton explains in a column for the National Law Journal.

Clients will be more likely to hire you, Dayton says, if they answer yes to these questions: “Is this someone you would like to have a beer with? Is this someone you would enjoy talking to, strategizing with and taking a break with when you aren't in the heat of litigation?”

Lawyers can get noticed through their use of social media, Dayton says. But to prove themselves “beer-worthy,” lawyers have to be willing to “pick up the phone, make an appointment, grab a cup of coffee or hit the bar,” he says.

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